Native Advertising Newsletter

3 Reasons You Should Use Native Advertising in Your Next Campaign?

In native advertising, the ad experience blends in with the form and function of the user experience or site in which it is placed. Unlike a standard banner ad, your ad's elements (think logo, featured image, and text) can be re-assembled by different publishers to make the ad creative feel like it's part of the site's content.

Here are 3 ways that Native Advertising works to enhance your marketing strategy:

• Build More Trust With Customers. Because your ads look like an article or feature on a publisher's site, users are more likely to click and trust your content, letting you reach new customers who may not click on a banner ad.?
• Compliment Your Existing Campaigns. Even if you're running a banner ad or video campaign, native offers can enhance your offerings and can be transferable from campaign to campaign, ensuring your message stays strong.?
• Attract New Leads.?The LDM platform makes it super easy to create natural-looking ads with compelling content. When the ads are placed, the viewer will feel like it belongs there and naturally want to click your ad, driving up your leads and conversion rates.?

Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.

Looking for ways to put Native Advertising into action? Schedule a meeting with us.

??New Features Alert???

New Native Advertising Capabilities

Logiq Digital Marketing just released Native Advertising capabilities within the platform. In order to build native creatives, users must first create one or more native offers. A native offer contains many parts of a native placement such as the title, description, app icon, and featured image, which can be re-assembled on a publisher page to look like their content.?

To build a native creative:

• Create a native offer in the Templates section of the web app. Specify which type of creative will be associated with the native offer, and provide all required information.
• Generate the creative from the ‘creatives’ page of the LDM app. Select a native creative type, associate it with the Native Offer, and fill in other fields as usual.
• Create a line item from the ‘Line Items’ page and associate it with your native creative, as well as a targeting template that targets your desired native content and audience. Activate it to begin serving.

Native ad experience blends in with the form and function of the user experience, which will catch your customer's eye.

Want to get started on creating your personal native ads? Visit?here?to get started!?

Powerful Conversion Tracking???

We also launched sophisticated conversion tracking! Customizing conversions allows the LDM platform to collect data on user activity after they have clicked on an ad to understand their behavior on your website. The platform can then generate reports on these custom conversions, letting you understand what pages perform most effectively.?

Want to learn more on how to track conversions and retarget your consumers??Click here!

Check Out Our Latest Blog Post

• What Will Programmatic Advertising Look Like in the Metaverse?
• Why Engagement May Be the Most Important Metric for Your Business
• Fleeing FloC: What Google's Pivot to "Topics" Means For Your Business

Want to read more? Click here!