Native Advertising in e-commerce - Next Big Monetization Opportunity for Publishers

With the growing use of the internet, the e-commerce sector is evolving in profound ways and constantly changing the way business is done across the world. Not to mention, there is huge competition in the e-commerce marketplace.?

With constantly changing business models and margins being under pressure, publishers are looking for new and stable ways to earn more revenue. The solution is none other than Advertising! Even better to start with Native Advertising.

Considered to be far less intrusive, native advertising is becoming extremely popular as more consumers return to editorial-based recommendations and native online experiences.?

Since the demand for native ads and content-based recommendations is rising, it's important for publishers to adapt to native advertising and embrace it as part of their monetization strategy.

What is Native Advertising?

Native Advertising is a form of digital advertising that naturally blends in with the aesthetic of the platform on which it appears. Intended to subtly introduce the viewer to a promotional message, native ads are highly interactive and improve the user experience. This ad format adjusts itself so well that it looks like an organic part of the content rather than an advertisement, persuading users to engage and respond to it. Its ability to seamlessly integrate with the content makes native advertising useful and relevant to the users, elevating their overall experience.

Why E-commerce Publishers should embrace Native Advertising?

Higher Engagement -?

Since native ads fit in smoothly with the form and feel of the page and don't look like advertisements, they usually have a higher acceptance rate, which means they offer much less resistance and viewers are more likely to view them. With a softer trust-based approach, native ads generate higher engagement and deeper interaction. In fact, consumers are 25% more likely to engage with a native ad when compared to a traditional banner advertisement. With a much higher click-through rate, native ads generate much more revenue for publishers.

Transparency and Credibility-?

Native ads are marked as sponsored or paid content, enabling the viewers to voluntarily choose whether to engage with the ad or not. This ensures that users are not being tricked into clicking on the ad. Moreover, high-quality ad placements relevant to the content the user is viewing protect the publisher's credibility and increase the chances of being seen by more people, thereby increasing impressions, CTR, and ultimately, revenue.

More Effective Than Traditional Advertising -?

Consumers are tired of pushy ads all around the web. So instead of bombarding them with irrelevant ads, it's necessary to understand their preferences and serve relevant ads that are less intrusive. This is where native advertising comes into play. Unlike traditional ads, native ads match up with the content of the page and offer viewers a more enjoyable experience, delivering better engagement metrics.

Greater control over content -?

Native advertising allows publishers to maintain control over their content. Since native ads seamlessly blend in with the host environment, publishers do not have to sacrifice the layout, style, and form of the webpage in order to monetize. This also improves user engagement, persuading them to stay longer on the site. Designed in a way to camouflage the feed, native ads generate far better results in terms of engagement and click-through rates.

Conclusion

Native advertising is growing rapidly for all the right reasons and when done right, it can be extremely effective. It is significantly reshaping the e-commerce industry and providing a way for publishers to engage users in new, exciting ways.

VDO.AI empowers 1000+ e-commerce publishers across channels to drive incremental ad revenue. With VDO.AI's native video units that have been carefully designed to deliver a stellar user experience through a customizable player, e-commerce players can be sure of generating additional advertising revenue while enhancing user engagement and increasing time on site.?

Wondering how to get started? Reach us here to skyrocket your revenue.