Native Ads Optimisation Tips

We have been running native ads for a while and we were able to get 100 conversions (Sales) from Taboola Native Ads for our E-commerce client.

With a $2197 budget spent, we were able to get 18,292 Clicks with a vCTR of 0.28% and a CPA of $21.97.

What we have learned so far?

• Articles in the form of lists drive more traffic & conversions than a typical blog post.
• Human Presence in thumbnails gets more CTR than going specific to product pictures.
• Instead of Color Pictures, Black & White Thumbnails are more eye-catching.
• Words Like ‘He’,’ She’,’Photos’,’Looks’,’Family’,’Inside’, and ‘Who’ in the Title has a great impact on CTR.
• Images of Women in Thumbnails get low CTR as compared to Men in pictures.
• Outdoor Images Drive more traffic as compared to indoor clicked pictures.
• Closeup Images have much higher CTR than normal pictures.
• Most of the traffic comes from mobile than desktop.

Native Ads are not new to the market its more than a $5 billion market. Big brands are already utilizing the potential of native ads.

Creating catchy headlines and thumbnails will definitely boost up your CTR. If you are going to run your first test campaign go with the specific audience and then broaden your reach.

We have experienced the power of native advertising and trust native are worth the hype.

If you want to try out your hand on native advertising and seeking advice, just get in touch with us.