National Tooth Love Day - IPRO protects toothbrushes and protects your health

One of the most important criteria for human health is oral health. The World Health Organization has identified three major priorities for the prevention and treatment of chronic noncommunicable diseases: dental caries, cardiovascular disease, and cancer. Brushing and gargling are the foundation and top priority of preventing oral diseases because prevention is better than cure.

Electric toothbrush penetration in China was only 3% in 2015, according to AC Nielsen research. With the rise in public health awareness and consumption in recent years, the penetration rate of electric toothbrushes in China has reached 8%, a far cry from the nearly 50% penetration rate of electric toothbrushes in developed countries in Europe and America.

There is a significant difference in the penetration rate of electric toothbrushes at home and abroad, indicating that China's electric toothbrush market has enormous potential in the future. China has a population of over 1.4 billion people, but only 8% of the market space has "supported" more than 300 electric toothbrush brands, including Philips, Panasonic, Oral-B, and other professional oral care brands, as well as Usmile, Qianshan, and others. To create a user ecological chain, start with domestic innovative brands and then move on to cross-border technology brands like Xiaomi, Lenovo, and Huawei.

As China's per capita GDP rises above $10,000, Chinese consumers pay more attention to their own health, and their personalized needs for medical beauty and nursing have risen in tandem. Among them, the rapid growth of electric toothbrush sales in recent years confirms Chinese consumers' growing health concerns. Electric toothbrushes have become a daily necessity in many households as a lazy artifact. China's electric toothbrush industry has entered a period of rapid growth, thanks to increased consumption, popularization of oral care knowledge, and continuous enrichment of product functional categories, and the market will usher in a new wave of demand growth.

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Waterproof and breathable solutions from IPRO

Although there are numerous brands of electric toothbrushes available on the domestic market, the quality varies. Beautiful design can certainly capture people's attention, but excellent product quality is the only way to ensure long-term survival. But the cleaning ability and service life of the product are used to assess the quality of electric toothbrushes.

Cleaning capabilities rely heavily on core components such as motors. Despite the fact that the motor is the most important component of an electric toothbrush, most low-cost electric toothbrushes use low-quality motors to save money, resulting in problems such as weak toothbrush power, unstable vibration amplitude, and strength attenuation after long-term use, resulting in unstable vibration amplitude. It can also irritate and damage teeth and gums.

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The use of a magnetic levitation motor can effectively solve the problems of weak toothbrush power, unstable amplitude, and strength attenuation after long-term use, but it will generate a lot of heat, causing the gas to expand due to heat, increasing the pressure of the sealed cavity, and cracking the shell. The danger level rises.

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The IPRO waterproof breathable membrane is the ideal solution to such issues. IPRO waterproof breathable membrane has stable air permeability and strong waterproof ability, which can not only ensure the waterproof effect of IPX7, but also avoid the risk of shell cracking or even blowing the electric toothbrush during operation due to heat.

Furthermore, the IPRO breathable membrane is closely related to the product's service life. In the bathroom, there are liquids containing surfactants, such as wet toothpaste and facial cleanser. When the toothbrush is used for an extended period of time, or when consumers misuse the toothbrush, the breathable membrane may become infiltrated by liquid, resulting in waterproof failure or internal mold growth. This type of situation will reduce the toothbrush's service life, reduce its performance, and have a negative impact on the consumer experience. It is also a problem that major manufacturers must address.

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IPRO's stable oleophobic process, on the other hand, significantly reduces the surface energy of the breathable membrane, reduces the risk of infiltration by bathroom liquids, and increases the life of the electric toothbrush.