National Security and the Veteran Community.

Many veterans transition into government, defense, and aerospace roles after their military service, naturally competing for crucial positions in technology and defense development. However, this article is not about those defense roles. Instead, it focuses on the next generation of veterans who choose to carve out careers in finance, real estate, operations management, and executive leadership.

It is estimated that approximately 75% of America’s military-aged men and women are ineligible for military service due to health issues, criminal records, or educational shortcomings. This leaves just 25% as potential candidates for uniformed service. However, more and more of these individuals are choosing alternative career and educational paths over military service.

Why the Decline in Military Enrollment?

There are several reasons why fewer young people are choosing military service. Extended training and deployments, over two decades of U.S. involvement in major conflicts, and the commitment required for military service in a generation that increasingly values flexibility and autonomy all contribute to this trend.

As a veteran, I have had conversations with my own teenage son about military service. I emphasize that it is a commitment, it is challenging, and it requires significant time away from home. However, I also tell him that it was the best thing I ever did for myself. The question remains: Are parents today having similar conversations with their children about the realities and rewards of military service? The answer is likely no.

Over the past 20 years, the media has often portrayed America’s conflicts through a politically polarizing lens. Stories of service members missing their children’s milestones, veterans struggling with homelessness, injuries, and difficulties adapting to civilian life dominate the narrative. If parents have seen these challenges unfold, why would they encourage their children to join the military? Parents have the greatest influence over their children’s post-high school decisions, and negative perceptions of military service undoubtedly impact recruitment.

Corporate America's Role in Shaping Post-Military Success

This is where corporate America and civilian leaders play a crucial role in shaping the future of post-military career success. By ensuring that today’s veterans leave the military with robust career opportunities and educational achievements, we can create a positive feedback loop that encourages future generations of the best and brightest to consider military service.

If the military is viewed as an institution that guarantees clear, well-paying career paths—much like top universities—more individuals will be inclined to enlist or commission. It requires foresight and strategic investment, but the concept is both logical and beneficial.

How Can Business Leaders Contribute?

Corporate leaders can support this mission by investing in programs that facilitate the transition from military to civilian careers. Initiatives such as the Department of Defense (DoD) SkillBridge program and partnerships with organizations like Hiring Our Heroes provide invaluable post-military internships and fellowships. Additionally, businesses can contribute by investing in organizations that support military families, spouses, and the broader post-military community.

Having a dedicated strategist on staff to oversee military transition initiatives can be an essential asset for any company. The benefits of such an investment are twofold: it ensures access to top-tier talent while also reinforcing the company’s reputation as a veteran-friendly employer. Given that American society overwhelmingly supports its veterans, businesses that actively participate in these efforts stand to gain significantly—both in talent acquisition and in public goodwill. The veteran community is exceptionally fraternal and commands an estimated $200 Billion in annual consumer spend power; it’s great for business and business relationships. This is important as we see more and more consumers and decision makers aligning with companies that match their cultural values – and shying away from those who don’t.

A Strategic Investment in National Security and Workforce Development

One of the most impactful investments a business leader can make in national security is the unwavering support of programs that ensure successful career transitions for veterans and their families. By planting these seeds today, we cultivate a future where military service is not only an honorable calling but also a steppingstone to lifelong professional success.

Supporting veterans is not just a moral obligation—it is a sound business strategy. Investing in their futures ensures that companies gain highly skilled, disciplined, and mission-oriented professionals. In turn, this fosters a cycle where military service remains an attractive and viable career path for future generations. This is the key to strengthening both our nation’s workforce and its security.