National Intern Day 2024 | 5 Ways to Share & Celebrate

Happy National Intern Day! Wow, it has been a very full day of celebrations and sharing from all of our friends in the UR landscape highlighting the impactful contributions of interns who bring fresh perspectives, innovative ideas, and tenacious energy to their organizations. But why limit the celebration to just one day? Here are five ways to celebrate and showcase your interns year-round and elevate your employer brand through strategic content marketing.

1. Intern Spotlights Featuring Key Achievements

Highlighting the accomplishments of your interns not only recognizes their hard work but also showcases your company’s commitment to nurturing talent. Create regular intern spotlights on LinkedIn, featuring their key achievements, projects they’ve contributed to, and the impact they’ve made on your team. This not only boosts the interns’ confidence but also attracts future talent who see your company as a place where their contributions are valued.

2. Intern Day-in-the-Life Videos

Give your audience a glimpse into the daily lives of your interns with engaging day-in-the-life videos. These videos can capture the diverse experiences and responsibilities of interns, from team meetings to hands-on projects. By sharing these videos on LinkedIn, you provide a transparent view of your internship program, making it more appealing to potential candidates who want to see what it’s like to work at your company.

3. Highlighting Program Outings

Internship programs are not just about work; they’re also about building connections and having fun. Share pictures from program outings, such as sporting events, volunteering activities, and team-building exercises. These images highlight the vibrant and inclusive culture of your company, showing that you value work-life balance and create memorable experiences for your interns.

4. Platforming Interns / Intern Takeovers

Give your interns a voice by featuring them on a company podcast, sharing their testimonials, or better yet, give a full takeover of a social account for a day. Let them discuss their experiences, the skills they’ve gained, and their personal growth during the internship. This not only empowers the interns but also provides authentic insights into your program. Prospective interns will appreciate hearing directly from their peers, making your company more relatable and attractive. A fantastic example from Popeyes below - a fun and engaging post with an irresistible value proposition!

5. Collages Showcasing the Full Scope of the Intern Program

Create collages that capture the full scope of your intern program, including all the people involved and the various activities throughout the duration of the program. These collages can be shared on LinkedIn to visually represent the journey of your interns, from onboarding to project completions and beyond. It’s a creative way to celebrate the collective efforts of your interns and the support they receive from your team. Celebrating in this way demonstrates your commitment to your intern cohort's growth and development, making your company a desirable destination for top early talent.

Next Steps

Every post and experience is an opportunity to elevate your employer brand and showcase the attractive opportunities and experiences your organization has to offer. Content marketing is just one element within a broader employer brand strategy. To explore other tactics for boosting employer brand and learn what values and factors you can integrate to drive student decision-making, feel free to reach out to me at [email protected].