Narrative

Narrative

Narrative can be a powerful thing.

It explicitly (or implicitly) tells you a lot about the author.  

It also influences how we consume information.  And ultimately what many believe.

Verizon's acquisition of Yahoo got me thinking about narratives.  

One set of stories that were told were about what it means for Verizon.  Another were told about what it means for the industry.  Several others were told about what it (financially) means about Marissa Meyer.  On the eve of a significant accomplishment (i.e. the creation of significant shareholder value) she was asked what she could have done differently to deliver an even better return for shareholders.

I can't but feel that Marissa's being a woman influenced how the story was covered.  She even said so herself here.  Much of it felt mean spirited to me.  It seemed to undersell her accomplishments and pounce on any struggles or perceived failures.  

Let's not forget what a weak company she inherited.  Lowest share price in over a decade.  On the heels of another failed CEO.  Taking over an iconic company in Silicon Valley's history.

Meanwhile, Marissa didn't want it to be about her gender.  She wanted it to be about her shareholders and her contribution to Yahoo.  So to hear her express disappointment about "gender bias" in the news coverage is unexpected and perhaps overdue.

Ultimately, the outcome was good for shareholders.  It was also good for her.  That feels fair to me.  Let's be fair to her.

And personally, as a husband (of a woman) and father (of a girl) and a believer that people should be treated fairly and equally I felt this was a narrative worth discussing.

With all that in mind...I'll close with this from last night's DNC about cracking the glass ceiling.

"Let me just say I may become the first woman President.  But one of you is next."

--Hillary Clinton

 

Sheryl Koenigsberg

VP of Global Product Marketing at Mendix (Siemens Digital Industries)

8 年

I love this. Of course. But I would encourage you to examine why you refer to her as "Marissa." Would you say Mark or Bill or Steve or Travis or Tim? Or would you use their last name, or their first and last name together?

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