Narrative BI 2.0

1.5 years ago, we launched Narrative BI .

2000+ growth teams worldwide have used it to make sense of their data. But we didn't stop there, though.

We took feedback and usage data from those 2,000 teams and made 20 major improvements to launch Narrative BI 2.0.

We started as an alerting tool for Google Analytics and were named Product of the Week on Product Hunt .

Today, Narrative BI is a generative analytics platform that helps growth teams get automated insights from their data.

Here are 20 things that made this transition possible:

1) Getting insights about website traffic is helpful. But our users wanted to see how their advertising campaign performed.

So, we added Google Ads and Facebook to our platform.

2) Many of our customers are marketing agencies, so they wanted to manage multiple campaigns simultaneously.

Now our users can create multiple workspaces for different marketing campaigns/clients and get relevant narratives, as every workspace contains a dedicated feed of insights.

3) Staying on top of changes in your digital marketing data can be overwhelming.

That's why we introduced scheduled and automated reports. Now you can get custom reports on your primary metrics daily, weekly, or monthly.

4) Most of our users already switched to Google Analytics 4. They wanted to enhance the value of their GA4 implementation.

So we introduced new types of insights on customer interactions with your marketing funnel, providing context across GA4 dimensions and metrics.

5) Our customers wanted to see which ad campaigns perform well and which require attention.

We introduced AI-powered Ad Performance insights with actionable recommendations to help you optimize your ad spending and improve overall campaign performance.

6) Most of our customers are non-engineers and don’t want to depend on IT departments when they simply need insights.

So we made the onboarding even easier: setting up your account and getting your first insights takes less than two minutes.

7) Our customers wanted to ensure their content marketing efforts paid off.

Now you can track specific landing pages like a signup page and receive alerts to ensure you stay on track with your growth goals.

8) Many users wanted to streamline their workflow and stay on top of their marketing performance daily.

So we built a Slack integration.

9) Although our users enjoyed the simple onboarding, one-size-fits-all metrics are not a solution. Each company has its own growth goals.

Now, you can customize your metrics to your unique needs and generate actionable reports.

10) Our customers sought insights into their marketing goals, channels, and revenue.

We have introduced new types of top-line insights to help you stay on top of your business goals.

11) Narrative BI’s customers are high-growth businesses, and their marketing metrics vary daily.

To reduce the noise, we introduced custom periods. Now you can easily see the trends over periods that are important to you.

12) Automated analytics can be overwhelming.

We redesigned the feed so different insights (alerts, reports, narratives) are easily distinguishable, and you can focus on what matters most.

13) Some users missed valuable insights from their past data.

Now you can generate historical insights, analyze your marketing performance over time, and make more informed decisions for your growth strategy.

14) Understanding what happened to your metrics is essential. But what’s more important is understanding why?

To help you answer this question, we introduced AI recommendations.

15) More advanced users add custom metrics and dimensions to Google Analytics.

We recently added a new feature, Custom Data, which gives you a more detailed view of your website's performance.

16) Our users wanted to understand what caused spikes or anomalies in their data.

We launched impact events, so now you can get insights into how your campaigns and experiments affect key growth metrics.

17) Many startups use @narrative_bi to stay on top of their growth efforts.

We introduced all-time high alerts to allow you to track and celebrate your milestones without missing a beat.

18) Understanding your best-performing channels is crucial to maximizing growth.

We introduced Top Performers insights so you can easily identify the highest-performing channels, mediums, and ads.

19) Automated analytics can produce some noise.

To deliver a more tailored experience, we used machine learning to learn from your reaction to narratives.

20) Executives love Narrative BI reports for their clean format. But numbers can be overwhelming.

We built weekly GPT insights delivered in a language everyone can understand. (Available in beta).

I appreciate all the valuable feedback our users shared. Without it, none of this would have been possible.

If you haven’t tried Narrative BI yet – try it now!

It takes 2 minutes to set up, and we will listen to your feedback!

https://www.narrative.bi/