NAMM ’19: 6 Takeaways and Prep Tips For Next NAMM, and The New Program I Started Using Right Away

(c) By Malia Jade Roberson for NARIP.com

This year, I spent only one day at the NAMM Show ’19 (Anaheim Convention Center) and even one day will give you enough momentum in your music career to last all year. The NAMM Show is a must-attend event for anybody whose career centers around music—whether you are a music creator, performer, educator, or music industry professional—dealer, manager, attorney, curator—music business comes together here. It is a unique opportunity to see and try out the latest instruments and technology, gain insight and industry knowledge from various panels and speakers, experience live performances, and build important career-sustaining relationships.

I’ve curated a list of my takeaways and tips on how you can prepare for your next NAMM Show.

6 TIPS: How to prepare for NAMM ’19 Nashville or NAMM ‘20

Networking and Socializing

Be able to sum up what you do in one sentence, and DO practice saying it a few times. If you are a performing musician, be able to nail down your style along with “I sound like X.” If you are a music creator be specific about your genre, i.e., production music, scoring films, recording artist. You don’t have to explain that you are “aspiring” and that your music career is a side hustle. Own your title and share your accomplishments if the conversation leads you in that direction.

If you sell a product, explain what it is with enthusiasm, but don’t become “salesy” unless you are actually in your booth demo-ing to potential buyers. When networking and socializing, align yourself and your product with how you and your product serve the music community. You will be remembered much more by emphasizing service—‘how I can help YOU?’, rather than sales pitch—‘please buy my product!’ Be mindful of the difference between a booth demo and having a conversation with somebody you just met.

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