Naming and Branding for EMKAY (Michel Khoury)

Client Brief:

The client's clear objective is to distinguish Emkay Interior Design Company Center from all other interior designing companies through exclusive Naming, Branding, and an impactful Slogan based on his long experience in the target markets. Operating under his personal name, Michel Khoury has a deep understanding of the brand's role in the industry:

Industry: Interior Designing

Key Goals:

1. Naming and Positioning: Move beyond overused and automated names.Reflect the desired state of mind of the companies and owners after their dealing with Michel Khoury as talent managing the interior designing company successfully through the long years from the United Arab Emirates. Create a strong identity that opens up the expansion to several neighboring countries and attracting major brands to use its services
2. Desired State of Mind:

• Professional, Timely and creative

Agency's Project Scope:

• Brand Identity
• Stationery
• Promotional Items
• Digital
• Signage & Wayfinding

Naming and Branding were achieved successfully and results were appreciated by the client Michel Khoury through times and branding guidelines were executed smoothly.