The name of the game? Personalization!

Personalization continues to be a key part of customer experience in 2022, with intelligent use of data enabling marketers and brand owners to create relevant and unique experiences. Personalized printed items hold the reader’s attention for longer and studies show it increases sales volumes.

Variable data printing

Digital printing refers to the methods of printing from a digital-based file directly to media. The greatest difference between digital and traditional printing is that there is no need for multiple plates to be processed. This technology enables on-demand printing, short turnaround time, and the flexibility of printing a different image or text (variable data) onto each impression.

Variable data printing is an excellent tool for digital printers. Brands have increasingly capitalized on the customization of documents to create personalized messaging on a large scale for each of their customers, as opposed to ‘one message fits all’ printing.

It’s got your name on it!

Variable data and personalized print is nothing new, the most basic level involves changing the recipient’s name in a word document using the mail merge function. Adding digital printing and the use of full versioning, an extreme version of variable data personalization can be created using both graphic and message to attract people’s attention. What better way to make a customer feel valued than showing them their name at the center of a printed leaflet or bespoke luggage tag for our next holiday. We’ve seen the success of marketing campaigns in which brands reach individuals on a personal level using their name – remember the famous Coca Cola’s "Share a Coke" campaign?

KernowPrint? Dry Toner - durable solutions for personalized print

With optimized print performance and excellent outdoor durability, KernowPrint? Dry Toner is ready right from the printer output tray without needing to allocate time and resources to a lamination process. Printers and brand owners can choose from various?pre-designed media?such as luggage tags, dry peel cards, wristbands, and door hangers with outstanding print quality combining durability and innovation. These products are waterproof, tear-proof, impervious to water, oil, and chemicals. Created from a PVC free synthetic media, and designed for digital laser/toner printers and copiers.

To learn more about how KernowPrint Dry Toner Synthetic Print Media can help you elevate your prints and drive home new business within the digital market where durability is key?contact Kernow North America?today: [email protected]. Our team of experts can help you develop the best print solutions with the perfect material to leave your customers wondering why they didn’t think of it before!