?? in the name of Design Exercise

“Some gaps in Product thinking and UI execution in your submission” My Friend received feedback without any discussion on the submitted solution from an organization after submission of product design challenge exercise completed in 3 days. 

Is there only one Product Thinking Method or process to approach? apply & implement to find out the solution for the challenge? And that is not matched with the organization's own style of formulas to solve the problem?

I Don’t think this is the right to do with any candidates ?? ??

There are many design processes, Product thinking processes/methods to apply. That always depends on what you want to find out or try to solve the problem here, including the time constraints for the product/future. ??

The multiple solutions can be a result of different design thinking processes and approach but problems should be resolved in a smart way, intuitive, usable & accessible as per the given requirements or MVP. 

How Organisations are currently managing their own product? In the manner of Daily Sprint process with the team, collecting a database of Users feedback, A/B Testing, Monitor User behavior and tracking the data through analytics tool and iterating the users use case flow at multiple stages again & again testing the build, again user testing manually before the build going live on the production.

But, from the candidate, they are expecting “Miracle” lol ?????♂? ?? ?? ??

Dear organization stop finding the Elon musk, James bond, Tony stark, and Super Man in the candidate for your team. ???♂?

And Please! ???? Before judging the candidate's capabilities based on your own assumption please you should look at your own resource, your team, Strong understanding of your products.

and at least discuss with the candidate once to know more about his/her thought process submitted to you!