Name it and claim it: How to stand out online

The internet is a crowded place.

So how do you stand out and make people remember you?

It's not enough to give them something worth remembering.

Yep, you read that right.

Writing and talking about your brilliant ideas isn't going to cut it. Everyone is doing that.

There are a ton of similar processes, frameworks, concepts, and strategies out there.

How do you draw attention to yours?

Name it and claim it!

By giving your idea a name, you’re claiming it as yours.

And when you talk about it, your audience will start to associate this idea with you. Over time, you’ll become known for it.

A few great examples of memorable ideas and their creators:

• Dickie Bush and the Atomic Essay
• David Perell and POP Writing
• Tiago Forte and Building a Second Brain
• Khe Hy and $10k work

In Minimum Viable Video, we give our frameworks and concepts names so students can remember them more easily.

For example, we ask them to give DIPS feedback to their peers and remember the Spotlight Effect whenever they’re filming.

And whenever I talk about headlines, I give people the SPICE Checklist to help them write more compelling titles.

But not all names and ideas will catch on. It can take some experimentation to find the one that’ll take off.

So, what framework/process/concept/strategy do you follow that you can brand as your own?

Name it and claim it!