NAKED TRUTH WAS A SHOCKER FOR BELGIAN 12-12 & 13-13 DIRECTORY SERVICES

15 years ago, European Directory?Assistance (EDA), the parent company of Belgian directory services 12-12 & 13-13 deployed an ass-tonishing outdoor ad campaign, featuring several supposed fans acting in a peculiar way to illustrate their love for the 12-12 and 13-13 services with the slogan "Weer een fan van 12-12" and "Encore un fan du 13-13", which can be loosely translated as "Surely a fan of 12-12/13-13".

One of the 4 ads featured the photo of an unknown streaker taking off his clothes and running naked through a public place, with 12-12 or 13-13 stamped on his backside.

Despite the fact that all rights pertaining to the risque photo had naturally been paid to a major international stock image broker, the streaker in question decided to raise the issue: it appeared that the streaker was actually a DJ from a radio station based in the Netherlands, who performed his 'act' during the Wimbledon tennis tournament in 2006.

However, to the great surprise of one of EDA's directory enquiries agents, the DJ in question called 12-12 live during his radio show, to declare that the buttocks featured in the ads were... his.?Needless to say that the 12-12 agent on the phone was caught off guard, as he had no idea whether this was a joke or not. However, despite subsequently becoming the butt of colleagues' jokes, the agent had managed not to give the caller the bum's rush!

The story was widely reported in the press in Belgium and the Netherlands, as shown in this article, still available online: