The naked truth of Indian business status - Digital Rich, Digital poor & Digitally ignorant organisations

The naked truth of Indian business status - Digital Rich, Digital poor & Digitally ignorant organisations

There is a growing digital divide in India, with a handful of organisations at the forefront of digital transformation and many more lagging behind. This article looks at the state of play for Indian businesses, exploring the reasons for the divide and its implications for the future.

The study found that most organisations in India are not prepared to take on the challenges of the digital age. Only 3% of organisations surveyed have a Chief Digital Officer, and less than 10% have a dedicated digital team or budget for digital transformation. The majority of organisations are still using traditional methods to manage their businesses, which is hindering their ability to compete in the digital age.


Majority Indian business are not Digital evolved. They are still struggling with digital adoptions

The lack of digital transformation in Indian businesses is nothing new. In fact, it's been a long-standing issue that's been hindering the country's growth for years now. And it doesn't seem like things are going to get any better anytime soon.

According to a recent report by Deloitte, less than 10 % of Indian organizations can be considered digital leaders. This means that they have fully embraced digital technologies and are using them to their full potential. The other 90% are lagging behind, still trying to catch up with the rest of the world.

This digital divide is having a major impact on the country's economy. Businesses that are not digitized are missing out on opportunities to increase productivity, efficiency, and profits. They are also at a competitive disadvantage against companies that are ahead of the curve.

The good news is that there are some Indian businesses that are starting to wake up to the importance of digital transformation. However, they still have a long way to go before they can catch up with the rest of the world.

Digital rich business are the one who have a digital team & have allocated digital budgets

Digital rich businesses are the ones who have a digital team.

This team is in charge of all things digital for the company. They manage the website, social media, email marketing, and any other online presence for the company.The digital rich businesses are the ones who have a digital team. They are usually large organizations with the resources to invest in a dedicated digital team. These businesses understand the importance of having a strong online presence and are willing to invest in it.Digital Rich companies have a board-level focus on digital, a dedicated digital team and clear budgets for digital investments.

Digital poor businesses are the ones who don't have a digital team.

This means that they are missing out on all of the benefits that come with having an online presence. They are also at a disadvantage when it comes to competing with other businesses who do have a digital team. The digital poor businesses have some form of digital presence, but it is usually weak and ineffective. These businesses may have a website or social media account, but they do not use them effectively. They are not investing in their online presence and as a result, they are missing out on potential customers and sales.

Digitally ignorant organisations are the ones who are unaware of the importance of having a digital team.

They don't realise how much they could benefit from having an online presence. As a result, they are missing out on potential customers and revenue.The digitally ignorant organizations are the ones who are not present digitally. These businesses do not have any online presence at all and as a result, they are invisible to potential customers. This is a huge mistake as more and more people are using the internet to find products and services. If you're not online, you're missing out on a huge opportunity.Digital Ignorant companies are in denial about the importance of digital or are yet to form a view.

Digital rich business are the one who have a digital team & have a located digital budgets

Digital poor business have some form of digital presence?

Digital ignorant organization are the one who are not present digitally.

There are many digital rich businesses in India, but there are also many digital poor and digitally ignorant organizations. The digital divide is a real challenge for businesses in India.

Digital Ignorant organisations do not have a dedicated digital team or any digital budgets.

There is a growing divide between digital rich and digital poor organisations in India. The former are investing heavily in digital transformation initiatives, while the latter are lagging behind with little to no budget for such projects. This disparity is preventing many businesses from capitalising on the opportunities offered by the digital economy.

The problem is compounded by the fact that many organisations are digitally ignorant, meaning they either don't understand the importance of digitisation or haven't formed a clear plan of action. This needs to change if India is to capitalise on its vast potential as a powerhouse of the global economy.

The solution

The study said that despite the surge in awareness and the need for digital transformation, "93% of Indian businesses are still digital poor".

List to watch :

  1. Hand on Digital Training & not just paper knowledge.
  2. Digital Executions at manager levels.
  3. Hire Digital Coaches or mentors to guide.
  4. Unlearn first to learn digital.
  5. Role & KPI clarity for digital managers or heads
  6. Train the Top management for building a digital culture
  7. half knowledge is a major road blocks
  8. Traditional approach into digital is a killer . Don't even try.
  9. Upgrade from blogs / articles / knowledge share among marketing teams.
  10. Hire a true domain experts
  11. People lie on CV or on Linkeidn bio / roles ( so selections of resources must be based on problem solving methods ) we have one for all of you. Reach out [email protected]


The question is, which category do you fall into?

If you’re a digital poor organisation, now is the time to act. Invest in a dedicated digital team and start allocating some of your budget todigital transformation. If you’re a digital rich organisation, keep up the good work – you’re on the right track. And if you’re digitally ignorant, wake up and smell the coffee! Digital transformation is happening whether you like it or not, so it’s time to get on board.

There are many business organisations in India who are still digitally ignorant. They do not have dedicated marketing teams or funds for marketing. This is because they are either too small or too new to realise the importance of digital marketing. As a result, they rely on traditional marketing methods which are not very effective in today's digital world.

This is a big mistake because digital marketing is extremely important for any business that wants to succeed in today's competitive market. A good digital marketing strategy can help you reach a wider audience, build brand awareness, and generate leads and sales.

If you're running a business in India and you're not investing in digital marketing, you're missing out on a huge opportunity. Get started today and you'll soon see the benefits of digitising your marketing efforts.

In India mostly unskilled or incompitemnt teams manage digital activities with traditional knowledge

It's no secret that India is a country of digital haves and have-nots. While some organisations are rich in digital resources and skills, others are poor in both. And then there are those who are ignorant of the power of digital technology altogether.

This digital divide has serious implications for the country's business landscape. On one hand, organisations that are rich in digital resources and skills are well-positioned to take advantage of the opportunities presented by the digital age. On the other hand, those that are poor in both are at a serious disadvantage.

The good news is that there are many organisations working to close the digital divide in India. One such organisation is TheDigitalFellow which is working to bridge the digital divide by providing training and selection resources to organisations that lack them.

If you're interested in learning more about the digital divide in India, or if you're looking for ways to help close it.

Given the current state of affairs, it's not surprising that many businesses are struggling to make the most of digital opportunities. But there is some good news. The study found that businesses which are investing in digital are seeing significant benefits.

For example, businesses that have developed advanced digital capabilities are growing twice as fast as their peers and are also more profitable. They are also better able to attract and retain customers.

So if your business is lagging behind in the digital race, it's time to catch up. Investing in digital can help you unlock growth and drive profitability. And if you're not sure where to start, TheDigitalFellow can help with its AAA+ process.

Digital divide is a major issue in India. There are digital rich, digital poor and digitally ignorant organisations. Most of the businesses are run by unskilled or incompitemnt teams who manage digital activities with traditional knowledge. This leads to low productivity and high costs.

Mostly business owners are quite casual about marketing or digital team

It is high time that businesses in India take digital seriously. With the advent of technology, the way consumers behave and engage with brands has changed dramatically. The days when businesses could get away with being ignorant about digital are long gone.

There are three types of businesses in India when it comes to digital – digital rich, digital poor and digitally ignorant organisations.

Digital rich organisations are those who have made a shift to digital and are reaping the benefits. These companies have embraced digital and use it as a key part of their business strategy. As a result, they are seeing significant growth and are able to better engage with their customers.

Digital poor organisations are those who have made a start in the digital world but have not been able to fully capitalise on its potential. These companies are struggling to keep up with the competition and often find themselves lagging behind.

Digitally ignorant organisations are those who have not started their journey into the digital world yet. They are missing out on a huge opportunity to connect with their customers and grow their business.

It is essential for businesses in India to understand which category they fall into and take steps to improve their digital presence. Those who don

The fundamental understanding is very shallow so the digital strategy or process is wrong fm the starting

There's a huge digital divide in India between the "haves" and the "have nots". The former are typically large, wealthy organizations that have invested heavily in digital technology and are reaping the benefits. The latter are mostly small businesses and individual consumers who remain largely ignorant about the potential of digital tools and how to use them.

This divide is holding back India's economic development and exacerbating social inequality. It's time for the government and private sector to work together to close the digital divide and make India truly digital.

The business status in India is digital rich, digital poor and digitally ignorant organisations. There is a big difference between the way these three types of organisation are using digital technology. The fundamental understanding is very shallow so the digital strategy or process is wrong from the starting.

Digital rich organisations have a good understanding of digital technology and its potential. They are investing in the right technology and using it to its fullest potential. This has helped them to stay ahead of the competition and grow their businesses.

Digital poor organisations have a limited understanding of digital technology. They are not investing in the right technology and not using it to its fullest potential. This has resulted in them losing out to their competitors who are using digital technology more effectively.

Digitally ignorant organisations have no understanding of digital technology. They are not investing in any digital technology and are not using it at all. This has resulted in them being left behind by their competitors who are using digital technology to grow their businesses.

Indian business owners are Digitally challenged mindsets , only focus into quick return, short term mentality

Indian business owners are digital rich but they focus on quick returns and have a short-term mentality. This is because they are not used to thinking about the long-term implications of their decisions.

This is a major challenge for businesses in India, as it is difficult to make the shift from a traditional mindset to a digital one. Many businesses are still run by families, and there is a lack of understanding of how technology can be used to improve efficiency and competitiveness.

Digital transformation is essential for businesses in India to remain relevant and competitive in the global marketplace. However, this process requires a change in mindset and culture, which can be difficult to achieve.

Conclusions

The blog section for "The naked truth of Indian business status - Digital Rich, digital poor and digitally ignorant organisations" offers some possible solutions for businesses to become more digital. Some solutions include:

1. Establish a clear digital strategy: This means knowing what digital transformation is and what it can do for your business. It also requires setting specific goals and objectives for the transformation process.

2. Get the right people on board: As with any business transformation, success depends on having the right team in place. This team should include not only IT experts but also individuals with knowledge of the company's specific industry and business processes.

3. Make a plan and stick to it: Once you have the right team in place, it's important to develop a detailed plan for the transformation process. This plan should be designed to meet the specific goals and objectives you've established. It's also important to remember that digital transformation is not a one-time event; it's an ongoing process that requires continuous planning and execution.

4. Be prepared to change: One of the most important aspects of successful digital transformation is a willingness to change. This means being open to new ideas and ways of doing things. It also requires

The vast majority of Indian businesses are still relying on traditional methods and are lagging behind their global counterparts. This is having a major impact on their competitiveness and profitability.

There are many reasons for this digital lag. One of the most important is a lack of understanding of what digitisation entails. Many business owners believe that digitisation simply means having a website or using social media. However, this is just the tip of the iceberg.

Dear CXO,

If you are facing this continuous challenges, reach out to us.?Our experts can help you resolve this challenges.?We have experienced and knowledgeable consultants who can help guide you through building digital transformations for your traditional business.?

We have experience in digital?& mentoring brands across 50+ industries, and our knowledge will help you avoid the common problems that come along with Digital Transformation Bottlenecks / Hurdles your company. So if you're unsure about what kind of consulting firm who can guide you through with data driven marketing is best for you, take some time to reach out to us .We are the Data Driven Digital Business Consulting Firm experts in People, Process, Technology & Culture enablers and we can help your organisation transform digitally in 18- 20 months period.

Reach out [email protected]

Sneha Karwat

Founder @ Growth Mindset Coaching | American Board NLP, Master Download free ebook- link in bio!

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Digital transformation's success hinges on clear goals, data ownership, leadership commitment, skill development, robust data architecture, and a data-savvy workforce. Overcoming these hurdles is key to thriving Subhobroto Chakroborty

Subhobroto Chakroborty

Founder | Author | 100+ keynote across APAC around AI ,Brand, Digital & Business |??Advising World Bank, Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader?? Faculty at IIM’s IIT, 75+B Schools.

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Subhobroto Chakroborty

Founder | Author | 100+ keynote across APAC around AI ,Brand, Digital & Business |??Advising World Bank, Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader?? Faculty at IIM’s IIT, 75+B Schools.

2 年
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Subhobroto Chakroborty

Founder | Author | 100+ keynote across APAC around AI ,Brand, Digital & Business |??Advising World Bank, Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader?? Faculty at IIM’s IIT, 75+B Schools.

2 年
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Subhobroto Chakroborty

Founder | Author | 100+ keynote across APAC around AI ,Brand, Digital & Business |??Advising World Bank, Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader?? Faculty at IIM’s IIT, 75+B Schools.

2 年
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