Naked Analysis #30: The Emails, The Emails, and a New Website Emerges

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Before We Begin...

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See you inside the group! ???

The Emails and The Open Rates!

Ah, the elusive open rates in the kingdom of email marketing.

It's like coaxing a shy turtle out of its shell or trying to catch a sneaky Pokémon in the wild.

But fear not, brave marketer, for I shall shed some light on what constitutes a good open rate with a touch of witty banter.

You see, achieving a stellar open rate is like being the charismatic ringmaster of a circus. You want your email to dazzle like a trapeze artist swinging effortlessly through the air, capturing the attention of your audience with a breathtaking performance.

First, email can be a complete and total slog, but it's worth it. There is no greater return on your investment than building an awesome list and really marketing it. I talk at length about it in my book (which I cannot wait to finally share with you all!) and it's worth noting that, even an open rate of 10%, it's better than crickets, but let's aim higher, shall we?

A 20% open rate is akin to receiving an enthusiastic golf clap and can be really seen as a positive - it's sleek and nice like a new Honda Civic, but you want a BMW or a Cadillac. Your Toyota (maybe it's a Toyota), well, it's polite and shows some level of interest, but it won't make your heart skip a beat or leave you walking on cloud nine.

Check out what I did the other day and have been doing for the past few months.

I kid you not:

Now, some people say, "Cold email is dead!" but I do beg to differ. It's not because I see results every day with the conversations I have and am open with clients and contacts every day.

Why?

People want to hear what you have to say when you frame the conversations in organic ways that matter.

These emails are the Beyoncé of the inbox, commanding attention, admiration, and perhaps a few well-deserved fan clubs.

I can work with you on the how (??) but the why is simple, we all like to meet and engage with people who care about what we care about and tell stories that we like to hear.

That's pretty clear, right?

In the meantime, when you're writing, remember these simple, simple things:

1. Catchy Subject Lines: Your subject line is the gatekeeper to open rates. Get people to care about your email. "Read my stuff because it is awesome!" might win with my Mom, but John the Contractor probably won't think it's rad. Persona is key. Talk to him. Craft it with the precision of a master chef concocting a tantalizing dish. Make it witty, intriguing, and irresistible. Embrace wordplay and curiosity to entice your audience to click that elusive "Open" button.
2. Personalization Magic: Treat your subscribers like VIPs by personalizing your emails. Use the tools that exist to your advantage and focus on a strategy that makes sense for you. Don't try to be me, be you. Address them by name and make them feel as cherished as a rare Pokémon card. "Gotta catch them all, John, the Contractor!" Tailor your content to their interests and needs, and watch as your open rates soar higher than a superhero in flight = persona!
3. Timing is Everything: Timing, my witty friend, can make or break your email's destiny. Experiment with different send times to discover the golden hour when your audience is most receptive. Be as strategic as a chess grandmaster, aiming to hit their inboxes when they're most likely to be captivated.
4. Mobile Optimization: Picture this: your email opens flawlessly on a mobile device. Ensure your emails are mobile-friendly and responsive, so they can strut their stuff on screens of all sizes. A seamless mobile experience will have your open rates skyrocketing like a rebellious rocket.
5. The Curiosity Factor: Stoke the fires of curiosity within your subscribers' souls. Tease them with intriguing snippets, exclusive sneak peeks, or elusive secrets that can only be unveiled within the email. Spark their inquisitiveness like a magician hiding a clever trick, and watch them eagerly open your emails to uncover the mystery.
6. Engaging Content: Content is king...still. Craft emails that are informative and engaging. Be a storyteller and a knowledgeable guide—anything that keeps your audience hooked like an angler with a mesmerizing tale. When your emails are a delightful destination, open rates shall follow suit.
7. A/B Testing Finesse: Don't leave your email success to chance; embrace the art of A/B testing. Experiment with different subject lines, layouts, and calls to action. Test like a scientist on a quest for the perfect potion. Keep what works, discard what doesn't, and continuously refine your email strategy to optimize those open rates.

Remember, dear marketer, with these witty tips in your arsenal, you'll be well-equipped to woo your audience, entice them to open your emails, and conquer the realm of impressive open rates. May your wit be sharp and your open rates ever soar ??

U.S. Surgeon General: We need to protect kids from social media risks immediately

"U.S. Surgeon General Vivek Murthy warned in a new?advisory?Tuesday that widespread social media use among kids and teens poses a significant mental health risk that needs to be addressed immediately.

Such advisories are “reserved for significant public health challenges that require the nation’s immediate awareness and action,” according to a report released by the Surgeon General’s office. The report is based on “a substantial review of the available evidence,” on the impact of social media.

It’s not the first time Murthy has called out social media as contributing to a public health threat. In 2021, he issued an?advisory?about the threat of Covid misinformation and called on social media companies to make changes that favor fact-based sources. He’s also previously said that age?13 is “too early”?to use social media."

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What Is Collaborative Marketing and How Does It Work?

"Collaborative marketing is an innovative strategy that enables brands to take advantage of each other's strengths, increase brand visibility and enhance their reputation. It can be integrated with other marketing strategies such as social media marketing, content marketing, influencer marketing and more. These partnerships can be between companies within the same industry, or cross-industry between businesses that believe they can benefit from the other's resources, technology or customer base."

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