Nailing Your Collections Page & Hoptea

Hey there,??

It’s been a busy few weeks over at PCR onboarding a bunch of new clients?Skin?(a great loungewear brand for women),?Wheeler Collective?(incredible prints from father/son photographers Nik & Kerry Wheeler),?Hoplark?(very cool that the first brand I posted in the newsletter almost a year ago is now a client),?Tweezerman?(they have you covered for all your beauty needs),?Raddish Kids?(such a fun product, they provide themed recipes and cooking material for you and your little ones),?Psudo?(sustainable and made in the USA shoe brand that recently launched),?Swank?(fast-growing brand in women’s apparel), &?Lunata Beauty?(cordless hair straightener anyone?).

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eCommerce Insight?

??We’ve been spending a lot of time with our clients focusing on their product collections pages and are seeing some common mistakes that can be easily corrected:

• Include filters and sorting functionality at the top of the page to make it easy for the user to browse different sizes, colors, and categories
• Add a ‘back to top' button to make navigation and scrolling much easier
• Add a side by side view on mobile with only two products so it’s much easier to scroll and browse than having it be only one product shown at a time
• Have an ‘add to cart’ CTA below each product so the user can quickly add what they want directly from the page
• Keep imagery consistent across products to keep the look and feel simple and clean

Tool We're Loving

??Ownit?- If you’re an omnichannel brand and want to drive higher conversion rates, you should definitely check out Ownit. With this app, you can take your reviews (if you have them) from Amazon and place them on your product page created for you. You can also simplify the checkout process with Apple Pay or Shop Pay. They’re seeing incredible results so far. They’re in beta right now so if you’d like to learn more feel free to shoot me an email and I can put you in touch.

Cool Brand We're Into

??Hoplark?- As I mentioned, I’ve been a fan of this brand forever and they just came on as a new client - it’s been really cool to watch their growth this past year. I’m almost through a Dry March and the Hoptea Calm has been an absolute lifesaver. I reconnected with Dean, founder of Hoplark, at Expo West, and the company is growing like crazy and launching some new products. Check them out.?

What We're Geeking Out On

??This Twitter?thread?was so captivating to me that I’ve read it a few different times. The first stat alone is mind-boggling: the cost to map a genome has fallen 100,000% from $100m down to <$1000k.?

Until next time,?

Drew