Nail Your Next 8 Weeks: How to keep strategy alive
Alicia McKay
Author of Local Legends, You Don't Need An MBA, From Strategy to Action. Straight-talking strategist, public sector enthusiast, local government lover ??
In this article:
Strategies are great, and 3-5 year plans are important, but they can be too abstract to take priority over the urgent and unexpected things that pop up on the daily.
Strategic progress is the most important job of any leader. It's why we?have?leaders. You're the ones who can see the big picture and connect the outcomes you want to the work people do everyday.
Keeping those big dreams alive and making them real doesn't come easy, but it is the single most important function of your job and the time you spend together as a group.
Most of your leadership team meetings probably get hijacked by operational rats and mice. You quickly mention an email before you get stuck into the real stuff, and half an hour is lost. Your phone rings, so you step out.?
Unless you carve out a regular cadence of dedicated strategy-only time, it will not happen by accident.?In my work, I've found?eight weeks?to be the magic number. It's why?Not An MBA ?is eight weeks long - students stay motivated and invested, without getting bored or skipping sessions.?
8 week planning works because:
But how do you use that time well?
Here's some ideas for how to run exciting and engaging strategy away days that will keep people on track and keep your big picture plan moving forward.
Logistics
What to Do Together
Here's a sample agenda for your strategy away time
DAY 1
1. Remind people of your goals and big picture plans.
Distribute hard copies of your most recent strategic document and keep them handy throughout the day. Make strategy the focus and the lens through which all conversations take place.
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2. Celebrate success
Talk about what's gone well over the last eight weeks, sharing all the ways you've made progress. You've definitely achieved more than you realise, and you've already forgotten half of it. Measuring the distance we've already travelled stops our goals from feeling like hypothetical future states and repositions them as work-in-progress.??
3. Scrutinise failure
Use problems and disruptions as valuable learning experiences. Debug something that went badly and take immediate action by changing a process, policy or rule that will make it harder for the same failure to happen next time. The people who made the mistakes don't have the mandate you do to fix it, so don't just theorise - make the decision while you're there.
4. Rally around a shared project?
Look at the work you've got already coming up and workshop how to do that in a way that aligns with your strategic priorities. Most strategic planning days wind up with us committing to do new things when our plates are already full, rather than changing?how?we do the stuff that's happening anyway.
One Council I'm working with is currently reviewing their asset management planning for the next ten years. Rather than focusing their next strategy session on all the new things they want to do (service level reviews, community engagement strategy, organisational structure et al) they're spending their time working out how to make this project a lever for strategic progress.
Each business group will feed into the process, bringing their expertise to the table, rather than leaving it up to the Infrastructure department to handle alone.
Finance - How do we make these numbers easy for people to understand and engage with?
Democracy - How can we make these future scenarios tangible for Councillors?
Regulatory - How do we make our development rules more enabling and useful?
HR - How do we encourage people to make long-term decisions rather than focus on short-term KPIs?
IT - How do we make sure the right information is accessible and useful?
And so on. By making their goals concrete and working together on an important piece of work, this Council makes strategy a shared daily job, not a siloed theoretical future.
DAY 2
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