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Nahar JITO Bookathon: A Journey to Ignite a Global Reading Revolution

CA Rishabh Kumar Sawansukha

Think Business.Think BizStreet | Community Commerce & Ai Led Business , Tax and M&A Consulting | Mentoring | Agri-Food-Finance-FMCG-QSR

发布日期: 2024年7月8日

The idea for the Nahar JITO Bookathon, now hailed as the world’s #1 marathon of books, began humbly over a lunch meeting. It was a regular sunny afternoon when I, the Project Chairman of JITO Centre for Excellence, sat down with Kailash Golechha , the Vice Chairman of Project JITO Centre for Excellence. We were riding high on the success of the JITO Skillathon, led by CFE Vice Chairman Aasit Shah and JITO Youth Wing Chief Secretary Ankit Barmecha & Teams last year , where 108 Gurus imparted their wisdom to over 1 lakh individuals across 68 countries, leaving a profound impact with their teachings and opportunity to earn certificates to skill seekers.

Our conversation naturally drifted to the future. What could be the next grand initiative? Kailash ji and I pondered deeply, seeking a cause that would align with JITO’s core pillars: knowledge, seva (service), and economic empowerment. Suddenly, the idea struck us like a lightning bolt.

Why not celebrate a week dedicated entirely to knowledge through books? Books, after all, are our best friends and the most authentic sources of wisdom and skills.

We envisioned a grand event featuring 108 genres, 108 authors, and 108 books. The rationale was simple yet profound: people often buy books but seldom read them. Those who read often fail to grasp the crux, and even if they do, they struggle to implement the knowledge in their lives and businesses. We thought, why not invite the authors themselves to elucidate their work, directly from the horse's mouth, for a focused 48-minute session each?

With this vision, we approached Shri Sukhraj ji Nahar, Chairman of JITO Apex, Shri Manoj bhai Mehta, General Secretary of JITO Apex, and other key leaders like Shri Kantilal ji, President, and Shri Sanjay jain Ji, Secretary Apex. The entire core team of JITO Centre for Excellence, including our director in charge Shri Hitesh P Kumar , Ms. Veenu Jain , and Shri Aasit Shah ji, and our Apex Project Team, CFE Zonal Team, CFE Chapter teams and Chapter Chairman & Chief Secretaries rallied behind the cause. The consensus was unanimous: JITO must champion this noble initiative.

But 7 Days seemed too short a time to absorb grand line up of 108 Authors presenting 108 sessions of 48 minute on their book in phygital model.

The project gained momentum with partnerships from various educational institution, trade partners, book lovers group, Crossword Book Store and GTTCI.

Shri Sunil ji Raisoni, Founder of Raisoni Group, and Dr. Mrunal played pivotal roles in connecting with authors. Out of 350+ authors, Team Raisoni Group and our Zonal Convener Indu Jain Ji meticulously shortlisted and invited 108, ensuring a balanced representation across genres. We got recommendations from our leadership team and tried our best to justify covering as many genres as possible, with sole criteria that book must impart knowledge and skill in some form.

Nahar JITO Bookathon is not just an event; it’s a testament to the spirit of community service at a Open 2 All , Free 4 All, grand scale. We decided to offer all programs and the 108 sessions entirely free of charge, thanks to the generous sponsorship of Shri Sukhraj Ji Nahar.

To amplify the impact, we launched the "Kaun Banega Influencer" contest. The challenge was simple: create the maximum impressions on any social media post with the hashtag #NaharJITOBookathon and registration link. The top 10 winners and top 100 super influencers would be celebrated for their efforts. your best post can be submitted to us on or before 30th July , by email to [email protected] or tag Aradhya Taraiya

This initiative underscores the incredible work done by the JITO CFE teams and highlights the urgent need to cultivate a community of book lovers. In today’s digital age, it’s imperative to bring books back into our lives, not just as items of possession but as instruments of knowledge and transformation.

Join us in this monumental journey. Let’s make books a central part of our lives again. Let’s read, understand, and implement the wisdom contained within these pages. The Nahar JITO Bookathon is more than an event; it’s a movement, a revolution to rekindle our love for reading and learning. Together, let’s turn the pages towards a brighter, more enlightened future.

Sachin and Aradhya worked tirelessly to coordinate various aspects. Manvi Chouhan helped as intern to this project.

Thanks to All 108 Authors, Faculty members, JITO CFE Volunteers, JITO Chapters, Wings and Project leadership teams and working committee in Apex to recognize the need of the hour to bring back books in our life with this kind of global and mega initiatives in phygital mode.

Register for Complimentary Access to resources and sessions made available in #NaharJITOBookathon in terms of 108 exclusive sessions by Authors themselves.

Let's celebrate full week of knowledge and earn certificate of completion.

nas.io/jito-bookathon