N is for Networking

Does the thought of lots "networking" make you cringe or give you a knot in your stomach?

Lots of handshakes, stuffy speeches and people standing in tight cliques. I don't know about you but I've been to a LOT of networking events in various formats and locations near and far. Networking is a noun, when it's intentional it's also a verb!

Networking events all have great intentions, some are great, and some are not. The question is, could you be more intentional about how you build your network?

Networking is a noun. When it's intentional, it's also a verb!

Read on as we discuss how to be strategic and authentic when connecting, aiming for each relationship to add genuine value and align with your professional goals. We'll look at where to network as an industry expert, and a bonus for networking Introverts from my own tried and tested ideas.

The Kn.o.wn Approach to Networking

The Kn.o.wn framework provides strategies for:

By integrating N for Networking within the Kn.own framework, (K for Knowledge, N for Name, O for Opportunities, W for What works well and N for Networking) it provides a way to strategically build and nurture relationships that fuel long-term business growth and solidify your position as industry leaders.

Have I mentioned I'm hosting a Kn.o.wn Accelerator programme for Industry Experts in 2025? There will be lots of networking and community building inside the programme. You can see more details about it here .

Choose "Best Fit" Networking Events:

I believer Intentional Networking should really have one or more of these purposes:

• Building and engaging in your own supportive community. How can you contribute? Who should be seeking out? Who can you connect with whom?
• Connecting with your potential ideal clients and audience. Can you learn more about your potential clients' needs? Can you build new relationships? Can you follow up afterwards?
• Listening and learning from your industry peers and influencers. What's new, what's helpful and how can you contribute? Can you connect or collaborate afterwards?

Best fit Networking events can be more than one of the above.

Strategise Your Approach:

Before any event, to maximise your time and effort, define your objectives and if possible, plan your interactions, this particularly works well when you are new to the situation and/or feeling nervous:

• Is there an attendee list? Know who will be present and identify key individuals, ideal clients and/or advisors to your clients you'd like to engage with. You don't have to connect with the full list, just use it to get started.
• What are your talking points? Think about your relationship to those who will be in the room, the context may be different to your previous event. In true StoryBrand style, "How can you be a guide and provide a solution to the potential problem this person may have?"
• How will you follow up? Plan ahead on how you will follow up afterwards. LinkedIn messages, virtual and in-person coffees designed to nurture new relationships NOT to make a sale just yet, unless they are indicating interest.

Real life Example:

Recently, a client was gearing up to attend a large, out of town, industry event. Before the event we discussed how she could make the most of her time, given the hundreds of people in the room. Ultimately her goal was to connect with potential industry partners who she could collaborate with and who could help elevate her brand. Knowing the busy noisy location, we realised it could be a challenge to have much of an in-depth conversation, so we devised a strategic plan.

Leveraging her role as a podcast host, she approached the event on a discrete 'podcast guest hunt'. In amongst general mix and mingling she had set a goal of introducing herself to several guests in particular. Her plan was to have brief, yet intentional conversations, exchange details and follow up after the event.

She cleverly navigated the event and achieved great results.

LinkedIn Strategy Tip Pre-Networking Event:

Don't forget you can connect with other attendees, keynote and workshop speakers and sponsors prior to the event. If the event is promoted on LinkedIn, the post may mention (tag) it's key people. If you aren't connected already, take the time to send a personalised connection request. Let them know you'll also be at the event and looking forward to seeing them.

It's also a great way to find friendly faces if you are new!

Network Where Your Ideal Clients Seek Guidance:

Have you considered focusing your networking efforts on events where your ideal clients gather to listen to industry experts and advisors? These environments are great opportunities for side conversations that can provide invaluable insights and connections.

It's not about being the loudest voice in the room, but rather about engaging thoughtfully and adding genuine value.

Attend panels that discuss key industry trends, where influential voices come together to share insights. Co-host workshops with complementary experts to broaden your exposure and tap into their networks. Participate in niche meet-ups or mastermind groups where meaningful, in-depth connections are often formed.

Being strategic and present at these events positions you as a knowledgeable and approachable expert, allowing your reputation to grow organically within your industry.

Networking doesn’t have to drain your energy. For introverts, and I raise my hand here, the key is to choose methods that suit your natural style:

• Small Gatherings: Opt for one-on-one coffee chats, virtual chats or small group discussions.
• Find out the agenda: If not already published, ask the organiser for the basic programme details so you know what to expect.
• Set Realistic Goals: Engage at your own pace, focusing on a few quality conversations rather than large numbers. If a goal is to actually attend the event, and you achieve that, be sure to celebrate your success!

Pro Tip: Listen more than you speak. Thoughtful questions show genuine interest and position you as an insightful, engaged conversationalist.

Networking shouldn't be an obligation—it can be an investment in your future. When done intentionally, it transforms from a simple list of contacts into a dynamic resource that can fuel your career and business growth. I never used to think this, be they can even be fun!

As you test out your networking strategies, remember: it’s not just who you know, but who knows you and the value you bring. Build relationships that resonate, reflect your values, and position you as the go-to expert in your field and be well-Kn.own!

Joining us for the free Being Kn.o.wn Masterclass on 12 November 7pm NZDT?

How do you overcome Business Imposter Syndrome? What's one thing you want to be Kn.o.wn for? What's is your Expertise, not your job title? Where are the opportunities to be Kn.o.wn??Ways to?be Kn.o.wn without being all over social media?

You can register here:

Newsletter returning in TWO weeks:

I'm out there "being Kn.o.wn" with several speaking events over the next few weeks, so this Kn.o.wn newsletter will take a short break and be back soon.

Feel free to share this newsletter with business friends/colleagues so they can subscribe as well.

If you are interested in the Kn.o.wn Accelerator Programme starting in February 2025, you can find out more here

Thanks again for reading right to the end!