Myths Vs Facts in Digital Marketing | 5 Common Misconceptions in Digital Marketing

Digital Marketing is one of the fastest-growing industries in the world, however, its landscape is extremely dynamic and diverse. To keep up with the fast pace, marketers have to be on their toes. Being aware of the latest trends, new technology, frequent updates and guidelines by various search engines where most of the marketing takes place gets quite daunting. Phew! Amid all this buzz, misconceptions and myths around digital marketing are on the rise. Keeping a tab on the practicality and authenticity of evolving digital marketing landscape is a constant effort. But don’t worry, this article is the ultimate myth-buster! Here are 5 common myths and facts in Digital Marketing that will help you run a reality check on your current digital strategy. Scroll down and see what’s practically correct!

Myths Vs Facts in Digital Marketing

Digital Marketing myths debunked! Skim through the digital marketing facts mentioned below and restructure your online marketing strategy just like any pro marketer does. Take a dekko!

Myth No. 1. Website is Enough for Online Business

Having a website is the basic requirement for any online business or eCommerce store. Website is the most powerful digital marketing tool that helps boost your presence, authenticate your credibility and increase lead generation. In fact, many offline businesses are also making websites to meet the legitimacy norms. However, the website doesn't assure traffic and profit unless it is optimised.?

#Fact . Gain Desired Results by Optimising Your Website

Myth No. 2. More Traffic Means More Revenue

Heavy traffic on the website seems alluring but do these impressions lead to conversion? The biggest catch of revenue generation lies in conversion rate because otherwise this huge number increases the bounce rate of your website and impacts your website authority on Google. If most of the time visitors quickly leave your website then you really need an experienced digital marketer who targets the right kind of traffic or drives high-quality traffic on your website. This will increase the conversion rate hence, you earn more revenue.

#Fact . Only High-quality Traffic Increases Revenue

Myth No. 3. Email Marketing is Old, Spammy & Ineffective

Email marketing is a conventional way. Despite this fact, many big brands still use this digital marketing tool to stay in touch with their old and new customer base. In fact, emailers are a great way to build strong connections and apprise customers of the latest updates as well as new launches. With email marketing, you directly engage with your customer and give them a prompt to purchase. If done correctly, this kind of marketing campaign can help you in winning customer loyalty and can also increase sales. Try it!?

#Fact . Email Marketing Increases Customer Loyalty

Myth No. 4. SEO is One Time Task

Well, this is the biggest disaster for any online business because algorithms keep changing and new updates keep blazing the internet. If you think, SEO is a one-time project then my friend, you are most likely to be lost or forgotten in the expansive web scape of the world wide web. Also, the most preferred search engine, Google also look for fresh updates and new content. A sound SEO serves as the medium to drive organic traffic from search engines, maintain a top position and improve the ranking of your website.? So, don’t ignore this biggest Digital Marketing myth and seek help from the best digital marketing agency that can audit your website and provide you with complete SEO support.?

#Fact . Frequent Updation & Optimisation of Website Improves Ranking

Myth No. 5. Your Social Media Presence Doesn’t Make Much Difference

Social media marketing is one of the most effective digital marketing mediums. Its metrics indicate the effectiveness of the brand’s social media marketing strategy which primarily targets prominent areas such as building positive brand awareness, engaging with the customers and driving qualified leads through various campaigns. Your social media presence helps you in influencing your audience which in a way can substantially add value to your sales and ROI. So, get over this digital marketing myth and focus your efforts on elevating your social media presence.?

#Fact . A Strong Social Media Presence Allows You to Influence Your Audience

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