The Myth of Quantity & First Impressions: A Conversation with Cory Dunham

Sales and marketing often prioritize volume over value, the conversation between Jake Stahl and Cory Dunham on the Lead Gen Reboot podcast is a refreshing reset.

Cory, a seasoned leader in marketing and leadership coaching, challenges the traditional numbers game in sales and emphasizes the power of meaningful connections.

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The Pitfall of Playing the Numbers Game

For years, many sales professionals have operated under the belief that more outreach equals more opportunities. But as Cory explains, a scattergun approach often leads to wasted effort and missed potential.

Instead of chasing numbers, he advocates for a more strategic, relationship-focused method—one that fosters trust, credibility, and lasting client connections.

Personalization is the Game Changer

Cory highlights the impact of even minimal research before reaching out to prospects. A personalized message can significantly improve engagement and set the stage for genuine conversations.

It’s not just about making contact—it’s about making an impression.

Balancing Technology with Human Connection

With AI and automation becoming deeply integrated into marketing, many professionals are relying on tech-driven outreach. While automation has its place, Cory underscores the importance of maintaining a human touch.

Thoughtful, intentional engagement remains the key to building a strong professional network.

From Introvert to Connector

Cory’s own journey in business development is a testament to the power of growth and adaptability. Coming from an introverted background, he has honed his ability to cultivate authentic relationships—both in marketing and leadership coaching.

His experience leading BDB Marketing Design, a firm with over four decades of expertise, has given him a unique perspective on blending traditional business values with modern strategies.

Key Takeaways for Sales and Marketing Professionals:

1) Ditch the mass outreach. Focus on quality over quantity.

2) Do your homework. A little research can make all the difference in engagement.

3) Leverage AI, but don’t lose the human element. Relationships are still built on trust and authenticity.

4) Ask for help and collaborate. The best professionals tap into the wisdom of their network.

Cory’s insights are a reminder that in sales, first impressions matter—and they’re often shaped by the way we choose to connect.

If you’re looking to build deeper, more meaningful business relationships, take a page from Cory’s playbook:

Prioritize quality, lead with authenticity, and never underestimate the power of a well-researched, personalized approach.

What’s your experience with balancing technology and human connection in sales?

Drop your thoughts in the comments!

#SalesStrategy #RelationshipMarketing #LeadershipDevelopment #AuthenticConnections