The Myth of the "Perfect Strategy"
Craig Smith
Helping organisations share the 'Big Picture' with their people | Owner of The Big Picture People | Podcaster | Author
Does the “perfect strategy” exist?
In the work we do, we see lots of time and effort put into creating strategies. Sometimes it can look like the quest to create a perfect strategy is more important than its delivery. Endless research, reporting back, refining, realigning, re-researching, testing, re-refining … the story goes on.
Here we want to discuss “The Myth of the Perfect Strategy” and ask you to think about some of the potential traps you may be falling into when trying to create one.
Battleplan
We are told that “no battleplan survives initial contact with the enemy” but why is that? In his excellent book, “The Art of Action”, Stephen Bungay looks at the lessons we can learn from military campaigns of the past in understanding the challenges many business leaders face when trying to create and enact strategies in today’s complex world.
In his book, Bungay identifies three “gaps” that cause “friction” and prevent our strategies from having the desired effect...