The Myth of Multitasking: Why the Human Brain Doesn't Multitask
Phil Montgomery
On Sabbatical | Product Marketing, Pricing and Packaging, & GTM Expert
In today’s fast-paced world, multitasking is often seen as a badge of honor—a skill to be proud of. But the truth is, multitasking is a myth. Scientific research consistently shows that our brains don’t truly multitask; instead, they rapidly switch between tasks. Despite mountains of evidence, many still believe they can multitask effectively, when in reality, it’s leading to wasted time, reduced productivity, and more stress.
One key study reveals this sobering truth:
?"One critical finding ?to emerge is that we inflate our perceived ability to multitask: there is little correlation with our actual ability. In fact, multitasking is almost always a misnomer, as the human mind and brain lack the?architecture ?to perform two or more tasks simultaneously..."
Some areas to consider as we look at the human brain and multitasking:
Multitasking in Virtual Meetings: A Common Pitfall
Let’s face it—many of us multitask in virtual meetings. We check emails, respond to messages, or even do some online shopping (Amazon, anyone?). Why? For some, it's because meeting time seems to be the only window to catch up on other tasks.
But here’s the irony: multitasking during meetings is slowing us down and contributing to poor decision-making. People aren’t fully engaged, leading to longer discussions, unclear conclusions, and—guess what?—more meetings.
The Worst Offender: Multitasking in 1:1s
Multitasking in meetings is bad enough, but multitasking during 1:1s is the ultimate productivity killer. 1:1 meetings are designed to foster communication, alignment, and trust between managers and their team members. When either party is distracted—checking emails, responding to messages, or mentally juggling other tasks—it not only reduces the effectiveness of the conversation but also erodes trust.
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In 1:1s, the person you’re meeting with should feel like they have your full attention. Multitasking sends a clear message: I’m not fully invested in this conversation. Over time, this damages relationships and stifles open communication, which are the very things 1:1s are meant to cultivate.
If we want meaningful, productive relationships at work, we need to put away distractions and be present—especially during 1:1s.
Driving Engagement and Focus in Meetings
It’s not enough to just ask people to stay engaged—we need to structure our meetings differently to make this possible. Here are a few approaches I’ve implemented:
Ultimately, the goal of any meeting is to get something done. Let's acknowledge that multitasking is a productivity killer and instead embrace single-tasking. Science consistently debunks multitasking as a myth, so let’s bring focus back to the workplace and watch our productivity improve, while reducing burnout and frustration.
#focus #productivity #meetings #multitasking #efficiency #essentialism
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Co-Founder, Startup
1 个月Context switching is so draining
On Sabbatical | Product Marketing, Pricing and Packaging, & GTM Expert
1 个月I updated the original article with some text on multitasking during 1:1's, clearly one of the biggest killers of trust.
GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation and Recruiting Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist
1 个月Phil, thanks for sharing! I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my special guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://forms.gle/iDmeyWKyLn5iTyti8
Agree with you Phil. Proper planning, prioritise, clear agenda and time bound tasks
Investor, Technologist, Executive
1 年And totally agreed on switching costs / task switching and closing laptops