The Myth of Multitasking: Why the Human Brain Doesn't Multitask
Photo by Markus Winkler on Unsplash

The Myth of Multitasking: Why the Human Brain Doesn't Multitask

In today’s fast-paced world, multitasking is often seen as a badge of honor—a skill to be proud of. But the truth is, multitasking is a myth. Scientific research consistently shows that our brains don’t truly multitask; instead, they rapidly switch between tasks. Despite mountains of evidence, many still believe they can multitask effectively, when in reality, it’s leading to wasted time, reduced productivity, and more stress.

One key study reveals this sobering truth:

?"One critical finding ?to emerge is that we inflate our perceived ability to multitask: there is little correlation with our actual ability. In fact, multitasking is almost always a misnomer, as the human mind and brain lack the?architecture ?to perform two or more tasks simultaneously..."

Some areas to consider as we look at the human brain and multitasking:

  • Cognitive Constraints: Limited Attentional Resources - Research conducted by cognitive psychologists has consistently demonstrated that the human brain has finite attentional resources. When attempting to process multiple tasks at once, the brain cannot fully focus on each task, resulting in decreased performance and increased errors.
  • Switching Costs: Time Lost in Task Switching - Neuroscientists have identified "switching costs" associated with moving between tasks. These costs manifest as delays in task initiation, cognitive fatigue, and reduced efficiency as the brain reorients itself from one task to another.
  • Executive Functioning: Juggling vs. Task Prioritization - Contrary to multitasking, effective task management relies on the brain's executive functions, which involve prioritizing tasks and allocating attention accordingly. Attempting to juggle multiple tasks simultaneously hampers the brain's ability to prioritize and perform optimally.

Multitasking in Virtual Meetings: A Common Pitfall

Let’s face it—many of us multitask in virtual meetings. We check emails, respond to messages, or even do some online shopping (Amazon, anyone?). Why? For some, it's because meeting time seems to be the only window to catch up on other tasks.

But here’s the irony: multitasking during meetings is slowing us down and contributing to poor decision-making. People aren’t fully engaged, leading to longer discussions, unclear conclusions, and—guess what?—more meetings.

The Worst Offender: Multitasking in 1:1s

Multitasking in meetings is bad enough, but multitasking during 1:1s is the ultimate productivity killer. 1:1 meetings are designed to foster communication, alignment, and trust between managers and their team members. When either party is distracted—checking emails, responding to messages, or mentally juggling other tasks—it not only reduces the effectiveness of the conversation but also erodes trust.

In 1:1s, the person you’re meeting with should feel like they have your full attention. Multitasking sends a clear message: I’m not fully invested in this conversation. Over time, this damages relationships and stifles open communication, which are the very things 1:1s are meant to cultivate.

If we want meaningful, productive relationships at work, we need to put away distractions and be present—especially during 1:1s.


Driving Engagement and Focus in Meetings

It’s not enough to just ask people to stay engaged—we need to structure our meetings differently to make this possible. Here are a few approaches I’ve implemented:

  • Make meetings optional: If you have something more urgent to do, skip the meeting. But, you give up your voice in the discussion. This ensures that those attending are fully invested.
  • Close laptops and pocket phones: If you need to check emails, it’s okay to step out of the meeting, do your work, and come back. Much better than pretending to listen.
  • Shorter meetings: Cap meetings at 25 minutes maximum. We live in an attention economy, and it’s unrealistic to expect anyone to stay focused for more than 30mins.
  • Keep an agenda: Basic meeting hygiene—set an agenda and stick to it. This keeps discussions on track and limits unnecessary wandering. The tools available in online meeting platforms make setting an agenda and recording effective notes very easy & effective.
  • Block time for focus: Have meeting-free blocks in your calendar. For example, I’ve always kept Fridays as meeting-free, so the team has uninterrupted time to focus and get meaningful work done.

Ultimately, the goal of any meeting is to get something done. Let's acknowledge that multitasking is a productivity killer and instead embrace single-tasking. Science consistently debunks multitasking as a myth, so let’s bring focus back to the workplace and watch our productivity improve, while reducing burnout and frustration.

#focus #productivity #meetings #multitasking #efficiency #essentialism

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Snigdha Sen

Co-Founder, Startup

1 个月

Context switching is so draining

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Phil Montgomery

On Sabbatical | Product Marketing, Pricing and Packaging, & GTM Expert

1 个月

I updated the original article with some text on multitasking during 1:1's, clearly one of the biggest killers of trust.

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Michael Falato

GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation and Recruiting Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist

1 个月

Phil, thanks for sharing! I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my special guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://forms.gle/iDmeyWKyLn5iTyti8

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Agree with you Phil. Proper planning, prioritise, clear agenda and time bound tasks

John Tompkins

Investor, Technologist, Executive

1 年

And totally agreed on switching costs / task switching and closing laptops

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