The Myth of "Lazy Marketing": Why Building a Business Takes More Than One Post

The Myth of "Lazy Marketing": Why Building a Business Takes More Than One Post

Hey There…

Have you ever come across the term "lazy marketing"? It's been a hot topic lately, alongside discussions about faceless social media accounts (but we can save that for another time). If you're unfamiliar, lazy marketing is the concept that you can post one "lazy" piece of content per day and magically attract thousands of followers and generate significant revenue.

While the idea of saving time on marketing is appealing—especially when you've invested hours into creating an Instagram reel that barely gets any views (if you know, you know ??)—the reality is that it's not always that straightforward.

The Reality Behind the Scenes

What you often don't see behind the success stories of people claiming to have made thousands of dollars from a single post are:

???? Years of Effort: Many successful marketers have spent years honing their social media strategies with little to no traction initially.

???? Right Timing: Some businesses experienced a surge in success simply because they were well-positioned online at the beginning of the pandemic.

???? Hard Work and Dedication: There's a significant amount of work involved in getting to a point where one post can drive substantial results.

The Truth About Building a Lasting Business

To be completely honest, growing your business and transitioning to full-time isn't as easy as posting one reel per day and watching the sales roll in. Building a business that's sustainable and successful requires more than just lazy strategies.

You need to be strategic with your offerings, business plan, marketing, and social media strategy. Only then can you set the stage for potentially seeing significant returns from your content.

A Realistic Approach to Social Media Marketing

Put in the work to fine-tune your offers, messaging, and marketing plan. Once you have a solid foundation, you can experiment with content strategies that might bring in the results you're looking for.

Here’s a reel idea to help drive sales:

Reel Audio: Use this audio

Reel Copy: "Here’s how my client [insert result] without [insert something they didn’t have to do to get there]. Caption for details????"

Video Instructions: Use a B-roll video of yourself doing a simple activity like cooking, cleaning, or unpacking groceries. Overlay the text and trim the video around the 6 or 7-second mark.

Try this reel and see how it performs. Don’t forget to share it with me so I can show you some love!

If you found this article helpful and want to see more content like this, send me a DM to let me know ??

Yours In Wellness,

Lisa Flanagan

Owner/Director

Wellness Marketing?