?? The Mystery of the Brief... Demystified! ?
GIUSEPPINA Russo
Marketing Technology Consultant | Scrum Master | IT Project Management | Process Design
Ever felt like understanding a project brief is like reading tarot cards? Let’s unveil the “mystery” of what truly makes up a solid brief – and why nailing it down is crucial for success, both for the requestor and the team!
Elements of the Brief
?? The WHO: Who are the key Targets? What are the key messages?
?? The WHAT: What is the project about? Clear deliverables eliminate confusion.
?? The WHEN: Timelines matter! When are the milestones, deadlines, and launch dates?
?? The WHERE: Location of delivery or production: is it a website? A landing Page? An email campaign? where is this asset going to be distributed?
?? The WHY: The heart of the project – Why are we doing this? What’s the goal and objective behind it? How are going to measure Success?
?? The HOW: Strategies, methods, and approaches—how are we going to make this project come to life?
A properly constructed brief provides clarity not just for the requester but sets the foundation for the team to excel. Next time you feel lost in project details, remember the fundamentals are your guiding light!
Planning my article Illustrations
? On a personal note, I create my own illustrations for every piece of content I write! ???? I usually keep a list of potential topics, and when I choose the next one to sketch, I even have my own intake form. This helps me plan out which elements I need to draw and how to represent them visually.
Need a document template? Ask me!
Giuseppina Russo
#ProjectManagement #DemystifyTheBrief #Clarity #Teamwork #EffectivePlanning
Systems Engineer | Project Development Specialist | Digital Transformation Expert
5 个月Thank you, Giuseppina, for demystifying the concept of the brief. I completely agree that it’s crucial for the success of any project. From my experience, I'd like to highlight a few additional key points: Strategy and KPIs A brief should align with the organization's strategic goals and define clear KPIs from the outset. This ensures everyone is working toward measurable outcomes like ROI or engagement. Innovation in the "How" Allowing space for innovation in execution can lead to results that exceed expectations. A well-crafted brief enables this flexibility. Multidisciplinary Collaboration A brief also helps integrate multidisciplinary teams, creating synergies that enhance both execution and project outcomes. A great brief not only provides clarity but also drives success at a strategic level. Thanks for sparking this discussion!