The Mysterious UX Black Box: Convincing Your Org to Embrace User Experience
truematter
User experience experts who turn sites, apps, & software into powerful business tools.
While digital products are on the up-and-up toward better usability, many development-centric firms are lagging behind. But you want to change that, and to illuminate the value of UX. The question is, how do you convince them to evolve when they have zero interest in it?
Opening the UX Black Box
Even inside the most inflexible, ossified companies, you can make?some?progress. It just doesn’t come from strong arming or pleading. It comes from proving and doing.
Demystifying UX
Your organization is going to resist change, but don’t let that stop you. There will be others who are interested in UX and want to improve your digital products, too. Band together, learn what you can, put it into practice, and soon enough you’ll have your leaders’ attention.
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