MyMA's Most Read - Oct 24
My Medical Affairs
Your gateway to the world of medical affairs events, content and resources - curated to your role and interests.
As the cooler weather arrives, few things are better than curling up with a great book... or article.
Whether you’re interested in the latest trends, exploring groundbreaking research, or seeking fresh insights, we have articles perfect for keeping you company.
So, pour yourself a warm drink, settle in, and enjoy this week’s top selections!
1. Measuring and Demonstrating the Value of Patient Engagement Across the Medicines Lifecycle
By Pharmaceutical Medicine Journal - Springer Healthcare
As product launches increasingly prioritize the patient, it is widely recognized that meaningful patient engagement is essential for incorporating the authentic patient voice into research and regulatory decisions. To ensure this happens consistently across the industry, there remains a critical need to assess and clearly communicate the value of patient engagement to all stakeholders.
Recently published in Springers Pharmaceutical Medicine Journal, authors Beyza Klein , Eleanor Perfetto, Elisabeth Oehrlein, PhD, MS , Marc Boutin , Zo? Healey , and Nigel Breakwell and Trudie Lobban MBE FRCP , share a patient engagement impact measurement framework that all medical affairs professionals should take note of.
2. A Kardashian effect on research?
By Altmetric
With over a billion collective Instagram followers, you would struggle to find a colleague or friend that doesn't know who, or what, the Kardashian empire is.
That poses the question, where are their names in research articles and academic books? Someone must've studied how they've raised to fame so notoriously...
Well, that's exactly Digital Science 's Mike Taylor , and Carlos Areia MSc, PhD, Senior Data Scientist looked into when they authored a chapter in "Kardashians, a Critical Anthology published" by Routledge .
3. The Unfulfilled Promise of Digital in Medical Affairs
By Rob Stevens - RS Consultative, LLC - MyMA Morsels
Digital transformation in Medical Affairs has been a hot topic for years, yet it still hasn’t delivered the impact many hoped for.
Rob Stevens - RS Consultative, LLC shares his 5 reasons why digital may not be delivering, based on years of experience of leading digital in a global medical affairs function for a top 5 pharma company.
领英推荐
The opportunity for Medical Affairs to lean into digital transformation is huge, but it requires tough decisions, trade-offs, and bold leadership. The upside is enormous for those willing to embrace real change.
4. Activating health equity: The vital role of Medical Affairs
德勤 's Elizabeth Hampson and Zara King , share their takeaways from a roundtable Deloitte held with Medical Affairs experts discussing how their role in advancing health equity could evolve.
Achieving health equity depends on life science and healthcare organizations intentionally creating systems that prioritize fairness and inclusion.
Medical Affairs professionals are in a prime position to lead this effort.
Read the article to learn more about their perspectives.
And this week we also bring you a featured event....
Oligonucleotide-based Therapeutics Conference
By DIA
This three-day event brings together top experts from across the globe—regulators, industry leaders, and academics—to explore the latest breakthroughs in oligonucleotide therapy. From nonclinical and CMC insights to cutting-edge gene editing and safety assessments, you’ll get a front-row seat to the newest innovations.
Plus, with interactive sessions and the chance to network with global regulators, it’s a must-attend event for anyone passionate about the next frontier in therapeutic development!
Hear from esteemed speakers: Scott Henry , Ron Wange , Barry Ticho MD, PhD , Benjamin Stevens , Louis St.L. O'Dea , Hobart Rogers , Andrew Slugg , Dan Swerdlow , Scott Vafai , Patrik Andersson , Elena Braithwaite Williams , David Cantu , Xuan Chi , Jeffrey Foy , Art Levin , daniel capaldi , Ramin Darvari , Brian Doyle , Fran Wincott , Christian Wetter , Dominik Altevogt , Aimee Jackson , Firoz Antia and many more!
The above definitely kept us engaged and eager for more!
Articles your cup of tea? We’ve got a wealth of insightful pieces waiting for you that dive deep into the latest trends, innovations, and best practices in Medical Affairs.
Don’t miss out—explore our collection and stay informed - check out more articles on MyMA Here.
Not a bookworm? Check out more events and on-demand content on MyMA here.
With special thanks to MyMA's sponsors: Wiley Corporate Solutions , Springer Healthcare , Altmetric and DIA .