MyMA's Most Read - February 2025
My Medical Affairs
Your gateway to the world of medical affairs events, content and resources - curated to your role and interests.
The new year is in full swing—we hope you've shaken off the January blues and are ready for an incredible 2025!
If you haven’t noticed already, 2025 is shaping up to be the year of AI.
That’s why we’ve curated a selection of must-read articles to help you stay ahead in the evolving world of medical affairs (plus one that takes a different but equally valuable perspective for a refreshing break).
After all, you can’t spell transformation without A and I!
Happy reading!
How do HCPs View the Potential of AI in the Pharmaceutical Industry?
By Dr Bernard G. on pharmaphorum
AI has arrived
- Keir Starmer, British Prime Minister
Amidst a wave of recent public declarations emphasizing the urgency of addressing AI, it's clear that it must not only be acknowledged but strategically leveraged as a catalyst for growth, innovation, and public service transformation.
In his article for pharmaphorum , Dr. Groen explores how healthcare professionals (HCPs) are increasingly recognizing AI’s transformative potential within the pharmaceutical sector.
Engaging the Medical Mind: Does Interactivity Improve Recall??
By Jade Williams ??? from EMJ GOLD
Ever sat in front of a screen, blankly staring at medical content you should already know, only to realise it's slipping through your mind? You're not alone.
This article uncovers the reasons behind this challenge and how traditional, passive learning methods may be a key culprit. We've all felt the frustration of forgetting important information over time—without reinforcement, new knowledge fades quickly.
Discover why interactive learning formats are significantly more effective in helping HCPs retain and apply vital information.
Strategic Implementation of AI in Pharma: A Roadmap to Long-Term Success
By Samuel Pygall David Logue , Chris Finch , Richard Lucas , James Turnbull and Terry Levi for PM Society
It's not news to anybody that Artificial Intelligence (AI) is reshaping the pharmaceutical industry. Let's face it AI is reshaping and redefining the world.
To stay ahead in medical affairs it is therefore essential to understand and engage in successful implementation- from strategic implementation, tracking and acting upon measurable results, and a keen focus on ethical and practical considerations.
This article provides actionable insights to best leverage this new technology to your advantage - a must read!
What is the future for patient involvement at medical congresses?
From Code Clarity UK
Patient involvement at medical congress is often seen as a challenge, with many stating “compliance” as a barrier. But is this really the case?
This article debunks the myth that compliance is a barrier to patient participation and explores the changes needed to make meaningful involvement a reality. By addressing concerns around the ABPI Code of Practice, discover how pharma companies and congress organizers can take a more innovative approach to ensure patients have a voice at these critical events.
The future of patient involvement is closer than we think…
Beyond Compliance: The Real Role of Medical Affairs
From LUCENT
The role of Medical Affairs in biopharma has transformed significantly over the past two decades, but not all changes have been for the better.?
Traditionally, Medical Affairs bridged the gap between research and development, commercial teams, and external stakeholders, ensuring the accurate communication of science during late phase drug development. However, the true value of Medical Affairs goes beyond just compliance. In this article, explore how the role has shifted, highlighting the critical function Medical Affairs plays in driving scientific accuracy, innovation, and collaboration.?
Reimagining What’s Possible | 2025 Health Trends
From Syneos Health
The future of healthcare is here, and it's driven by data, technology, and ground breaking innovation.
The 2025 Health trends Report reveals how AI, machine learning, and digital health have the potential to overcome obstacles life sciences have faced for decades. This report dives into how transformative technologies are not just changing the game- they are finally solving long standing challenges, opening new possibilities for more effective, accessible healthcare.
If you didn't already know, it's now clear - the future is HERE and it's AI.
We hope these articles provide you with the skills and knowledge and provide you with the - place to go to find out - how to stay on top.
For more useful content and events, go to mymedicalaffairs.com - your hub for navigating the fast-paced world of medical affairs.
We'd like to thank our partners: Springer Healthcare , Wiley Corporate Solutions , DIA and Altmetric .