MyMA's Most Read - 2024
My Medical Affairs
Your gateway to the world of medical affairs events, content and resources - curated to your role and interests.
As 2024 comes to a close, let’s take a moment to reflect on the standout articles that captured the medical affairs community’s attention this year.
In a rapidly evolving industry, staying informed is key—and these top reads did more than just inform. They inspired, elevated leadership, and sharpened skills across the diverse roles within medical affairs.?
Dive into this curated collection of 2024’s most impactful articles and rediscover the insights that made a difference.
Measuring and Demonstrating the Value of Patient Engagement Across the Medicines Lifecycle: A Patient Engagement Impact Measurement Framework
By Pharmaceutical Medicine Journal from Springer Nature
As product launches increasingly center around the patient, meaningful patient engagement has become essential for embedding the authentic patient voice into research and regulatory decision-making. However, to achieve this consistently across the industry, it’s crucial to evaluate and effectively communicate the value of patient engagement to all stakeholders.
In a recent publication in Springer’s Pharmaceutical Medicine Journal, authors Beyza Klein, Eleanor Perfetto, Elisabeth Oehrlein, PhD, MS, Marc Boutin , Zoe Healey , and Nigel Breakwell and Trudie Lobban MBE FRCP, present a patient engagement impact measurement framework that medical affairs professionals should take note of.
Field Medical Impact Measurement: A Biopharma Consensus
By One MSL
The recently published article from the One Field Medical Excellence (One FME) group marks a groundbreaking moment in the biopharma industry. As the first unified output from this consortium of senior medical leaders across 30+ companies, the article showcases innovative and practical approaches to measuring Field Medical impact.
Addressing one of the most pressing challenges in the industry—the need for tangible, meaningful metrics—this work integrates perspectives from patients, external experts, and companies alike. Medical affairs professionals will find actionable insights to demonstrate value and elevate their strategic impact.
We are aware that creation of such an impactful reasource came at no east feat so wish to give thanks and credit to all involves (?Victoria Ho, Kate Bradford ,?Maja Beilmann-Schramm,?Phil Carter,?Andrew Dias,?Lorna Fergusson,?Lina Fusco,?Niki A. Georgiou, PhD,?Andreas Gerloff,?Simon Harris,?Andrew Hewitson,?Helen Kane,?Laurie Lowe,?Drew Macgregor,?Mark Macdonald,?Steve Medhurst, PhD,?Marc Van Melckenbeke,?Hetal Patel PharmD, MBA,?Jenny Quinn,?Emma Rankine,?Mark Rees-Saunders,?Peter Smith,?Jodi Tainton,?Georgina Tilley (PhD),?Leonardo Villalobos,?Amanda Wan,?Elaine Wilson,?Lis Br?sted Zimmermann?and?Rumi?(online collaboration and discussion platform).
Don’t miss this essential read to stay at the forefront of medical excellence!
95% of MSL Candidates Overlook This Trait—And Don’t Get Hired
By MSL Mastery
Landing an MSL role isn’t just about scientific expertise—it’s about authenticity.
In her career-amplifying article, Patrina Pellett, PhD , uncovers why 95% of MSL candidates miss out on the job: * Spoiler Alert * they fall into "robot mode," delivering rehearsed, uninspired answers that lack genuine personality.
Hiring managers are looking for more than technical brilliance; they want candidates who can build real connections and represent the company authentically.
If you’re preparing for an MSL interview, this article is a must-read.
Discover how to let your true self shine and stand out from the crowd—because authenticity could be the key to landing your dream role!
Rising Star: Medical Informations Strategic Transformation
From Digitization to focused customer-centricity and beyond...
In an era when regulatory approvals for new products are rapidly increasing and customers Medical Information (MI) is evolving to meet the skyrocketing demand for accurate, timely, and unbiased medical insights in an increasingly digital and AI-driven world. This article highlights the transformative role of MI, exploring its shift from a reactive function to a strategic driver of value across life sciences organizations.
Medical affairs professionals will gain insights into:
This is a must-read for those looking to understand MI’s growing influence and capitalize on its potential to advance both customer engagement and internal collaboration.
Principle authors: Karen Raines and Lee-Mei Pang
CONTRIBUTORS: Abha Pandya, PharmD, BCPS , Ainhoa del Romero, Clare J., Jürgen W.G. B., Michelle Bridenbaker, Patrick Reilly, Stacey Fung, Sudeep Mavila, Suzana Giffin, PharmD, Dhara Patel, PharmD, and?Stacey Soares.
Launch Excellence: Moments of Truth
The first White paper in the 'Launch Excellence: Moments of Truth' series, in collaboration with pharmaphorum , 60seconds.com delve into the pre-launch phase with insights from industry leaders as they explore the crucial role of communication in enriching MSL team engagements with KOLs. Discover strategies to amplify the value of therapeutic products and forge connections with regulators, payors, physicians, and patients.
Learn from the experts as Catarina Santos, Cathrin Schaefer, Marc van Unen, and Duncan Trew share their invaluable perspectives on bridging scientific excellence with commercial strategy to drive impactful product launches.
Loved this White Paper as much as we did? Well you're in luck!
Freshly released: Moments of Truth – Voices from the Launch Arena
Part 2 in the series has just launched (pardon the pun)!
Launch is way more than a countdown and blast off.
This Moments of Truth whitepaper is powered by unprecedented levels of front-line industry experience and their voices provide unique insights into this critical and hyper-competitive sector of pharma.
With Many thanks to the incredible contributions from AREA 23 | An IPG Health Company, SOLVE(D) | An IPG Health Company, YuzuYello | an IPG Health Company, McCann Health Managed Markets | An IPG Health Company, NEON | An IPG Health Company, AREA 23 on Hudson | An IPG Health Company, Trio | An IPG Health Company, ProHealth | An IPG Health Company, IPG Health Medical Communications, Michael, Jack, Joshua, Laura, Mardene, Sommer, Ariel, Kathleen, Catarina Santos PhD, MBA , Marc van Unen, MSc (econ) DBA , Duncan Trew .
What a Year 2024 Has Been!
And it’s only getting better—we can’t wait to see what 2025 has in store!
As the holidays approach, we hope you’ve discovered an article (or six) to add to your reading list.
Prefer to unwind differently? We’ve got you. Whether it’s diving into podcasts, exploring video content, or planning for an inspiring conference (or six!) in 2025, there’s something for everyone in the world of Medical Affairs.
Explore more at MyMedicalAffairs.com.
Season’s Greetings from Our Team to Yours!
That brings us to the final wrap-up, and newsletter of 2024 - It's been a blast!
As 2024 comes to a close, we want to express our heartfelt thanks to our incredible community for your support this year. It’s been a pleasure to grow and connect with you, and we’re looking forward to all the opportunities 2025 will bring.
Wishing you a joyful holiday season and a wonderful New Year!
- Steve Royle , Elyssa Peters and Katie O'Toole
Strategic voice for excellence and innovation in Life Sciences customer engagement.
2 个月What a year its been! Its been great seeing Medical Affairs rolling up its collective sleeves and showing why it's a key part of the difference between the also-rans and rockstar companies.
AI for Medical Affairs | Training, Consulting & Tools to Elevate Your Impact
2 个月So glad folks found our article useful and super proud to be alongside these other AMAZING articles. Thank you!