The Myers-Briggs entrepreneurial type

In 1992 Isabel Briggs Myers and her mother, Katherine Cook Briggs developed the “Myers- Briggs Type Indicator” (MBTI) in response to Carl Jung’s theory. After years of research and testing, the resulting instrument -- the MBTI -- differentiated sixteen different types or preferences. The MBTI is the most commonly used personality assessment being used today. It is widely considered a valid and reliable instrument and has been used extensively in research into entrepreneurial characteristics.

Accordingly, the MBTI typology is primarily concerned with the valuable differences in people that result from where they like to focus their attention, the way they process information, the way decide, and the way they like to “adopt”. Usually one pole dominates over another. The eight preferences are identified in sixteen types, each representing a certain preference order.

Typically, an entrepreneur will discover an opportunity, marshal resources, and organize these into a venture that offers some innovation into the market. Entrepreneurs essentially act as agents for change and wealth creation. Entrepreneurs face many significant challenges, not the least of which is generating or recognizing ideas that have the potential to be developed into appealing goods and services. Successful ideas are often a balance between novelty and familiarity.

Reference: Excerpted from Entrepreneurial Personalities in Szycher’s Practical Handbook of Entrepreneurship and Innovation. CRC Press, 2019.

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