My Year 2023 on LinkedIn in Numbers.
Bj?rn Radde
Vice President Digital Marketing & Innovation | International Author & Speaker | Marketing Futurist | Follow me for Digital Marketing content
Even if I'm far behind other LinkedIn members or LinkedIn influencers, number-wise 2023 was a good year for me! And I want to share the figures with you. It may help you to learn. Maybe not!
Follower Growth
Also this year I had a stable follower growth. I started on the first of January 2023 with 20,022 followers. Today, on the last day of 2023, I can count 23,890 people in my network. So, I grew by 3,868 followers and my average follower growth was 11 followers per day. Thank you everyone!
Impression Growth
The impressions on my posts increased by 1,230 % compared to last year. In total, I achieved 2,192,602 impressions with my content in 2023.
Engagement Growth
Also, my total engagements increase by an unbelievable 1,363%. In total, my network engaged with my content 40,751 times.
Engagement Rate
So, based on impressions in relation to engagements, the average engagement rate on my post in 2023 was 1,86%. This is a point I need to improve in 2024.
Most Successful Content
My top-performing posts based on impressions gained in the last 365 days were the following. My best post ever achieved 205,279 impressions. It was about quantum computing!
领英推荐
Profile Views
Almost 10,000 other LinkedIn members visited my profile in the last year. I hope it's due to my regular content contribution.
Conclusion
My conclusion is that content that touches many people is often the best-performing content. But I'm not sure I will stand for this content. Also in 2024, I would like to post about Innovation in Marketing, Digital Marketing, and I want to motivate others with their personal branding efforts.
What's your conclusion from my analytics? Leave your feedback in the comments. Thanks.
About Bj?rn Radde:
Bj?rn Radde is Vice President Digital Experience at T-Systems International - one of the world's leading vendor-independent providers of digital services. Before he joined T-Systems he was Director Digital Experience at Sabre and Vice President?Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products?of the company. Previously, Bj?rn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.
Storyfinding & Storytelling \ Corporate Influencer Schulungen \ All Media Digital Stratege \ Relevanz vor Reichweite \ Transformation Kommunikation \ 25.000+ Artikel in ?sterreichs gr??ter Zeitung
10 个月Starke Zahlen Bj?rn Radde - gratuliere und danke für die Einblicke. Wie immer: Nur Content z?hlt.
Marketing Consultant | Love Brands Crafter
11 个月ok, so 375 Posts aber wieviele Brand T- Shirts? Frohes Neues Jahr Bj?rn Radde !
Chair of the Digital Growth Collective · Recognized as a Global Leader in Digital Transformation
11 个月Congratulations, Bj?rn Radde. Great performance ?? ?? I'm sure there will be more in 2024. Happy New Year!
Marketing Technology Spezialistin | Leidenschaft für lebenslanges Lernen | DATEV-Botschafterin
11 个月I read your book during the holidays: "Growth Hacking LinkedIn?: Opportunities to expand your personal network and increase your professional visibility on LinkedIn." It's great that you share your experiences not only in the book but also here. Best of luck in 2024! ??
Hello there, vik. - Gent, at your Textservice ?? | Championing the Voices of Arbeiterkinder | ArbeiterkindBotschafterInnen with my Campagnepartner | 格瑞文元 | Data-AI-Lismus ? ician
11 个月Wow, von diesen Zahlen bin ich noch weit entfernt. Mal schauen, was 2024 so bringt. ??????