My wife is a marketing GENIUS!
Seriously, you should hire her!
My wife is seriously a marketing genius, she really really is. And she doesn’t know ANYTHING about marketing. She doesn’t read books, take courses, or watch seminars.
She doesn’t study marketing promotions and she definitely doesn’t stay up til 3 in the morning — *ahem* — writing emails.
I do that.
But SHE is the marketing genius, not me.
Why? Because she is a customer. She BUYS the products, she is the one buying your products — she LOVES to shop online.
So if anybody knows what works and what doesn’t work, it’s my wife.
She reads ads and emails with a very *critical* eye, she gets bored easily, she deletes, unsubscribes, marks as “spam” (haha sorry!), or in most cases, probably won’t even open, pay attention to, or read your emails.
But the few she does buy from — she tells me why.
I’m fortunate to get this “inside information”.
I get to read the brain of a customer to make my marketing better.
Now check what she told me today. Today she told me that a very famous e-com store sends her emails every day… and sometimes TWICE a day!?
But guess what?
She opens most of them. She said wants to “see what’s on offer”, she wants to “see the deal”.
Here’s more:
My genius wife also told me that when a store emails her out of the blue, like, it’s been over a month since they spoke to her last, she deletes and unsubscribes from them.
I asked: “Why?”
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Here’s the best part. You ready for this??
She said: “Because I’ve forgot about them.”
Now if that ain’t marketing gold then I don’t know what is!!
Don’t let your customers forget about you.
Grant Cardone has this hilarious motto, and if you don’t know who he is, he’s got like 1 Billion in Real Estate, he’s authored about 12 books on business, sales and marketing, and he starred in the reality TV show ‘Undercover Billionaire’ where he built a million dollar business LIVE on camera in just 90 days.
So it’s safe to say he’s also a marketing genius, just like my wife.
Anyway, here’s his motto:?
“If they don’t KNOWS you, they can’t FLOWS you!”
HAHAHA - so true.?
So yeah, this is just more proof that consistent emails and frequent emails not only get read and bought from. But they also make you and your brand…
Unforgettable.
The trick is knowing “exactly what to say” when you send frequent emails — so you don’t come across as spammy or annoying.
If you need help with this, then apply for a call and I’ll break down a tailored strategy for you.
More info here:
Jameel Paul