My views on "Hacking Growth"
Really enjoyed the practical focus of the book. The authors have done it all in terms of driving growth and present several concrete examples on how to drive it.
Key in-take is that you can launch growth hacking once you have a mature product which has reached the "Aha moment" in terms of utility to the customers.
Hacking process is based on a high-speed testing process:
Specific testings are defined for each stage of client funnel:
- Acquisition
- Activation
- Retention
- Revenue Generation
Setting multi-disciplinary Growth Hacking teams with Sales/ PM / Developers is vital for the success of the process.
Data-driven analysis (based on key metrics of your company) is the way to go there. The team will organise the testing process and define the distribution channels adapted to your business.
The authors follow a simple and clear path to show how to arrive to what they call a "Virtuous Growth cycle"
Definitely a reference book to launch Growth Hacking within your business.