My ultimate guide of good stuff for marketers
Richard Campbell
Global Marketing Director | I help marketing leaders in higher education drive student recruitment and solve enrollment challenges.
Throughout my marketing career, I have been curious and interested in marketing. In addition, there are a lot of great (and sometimes free) tools and platforms out there that help make my teams save time, automate tasks and ultimately get back more time to be creative and strategic.?
Here’s my current list of stuff that I have found useful over the years. I’ll keep it up to date as I come across more great hacks or resources, and I’d love it if you have found something if you could drop it in the comments.
It’s not meant to be a definitive list. It is very personal to what I think is good and useful.
Marketing blogs & resources
This is basically my curated inbox. The business and marketing blogs I follow and the newsletters I have signed up for.?
B2B Magazine - wonderful marketing journal with a B2B slant. Decent events as well.?
Campaign Live - leading sector journal
Can Marketing Save the Planet? - Resources for sustainable marketing?
Changing minds - how to change what others think, feel and do
Contagious - events and content to help inspire marketers to be more creative
Dave Trott - another marketing OG
Digital Skills Benchmark - assess your digital skills and get a free training plan
DMA - lots of content and sector support from the Data and Marketing Association
Global Digital Statistics - Free statistics on digital usage and adoption
Hubspot - Amazing hub of B2B marketing resources & content
It’s Nice That - be inspired by gorgeous creative
Mark Ritson - Love him or hate him, you must read him
Marketing Week - my favourite marketing journal
Moz Blog - Level up your SEO and content game
Neil Patel - probably jumped the shark with the self-sell now but still a great source of content and SEO tips
Net Natives - student specialist audience insights and marketing strategy. Sign up to the ‘Think Student’ newsletter & you’ll get a monthly digest of what’s good from across their group.??
Occams Razor - great blog on everything analytics
RockstarCMO - fun, strategic, high-level marketing knowhow delivered with a punk edge
Seth Godin - the original marketing geek
SoPro - lots of nice resources to support demand generation, prospecting & aligning sales with marketing
Statista - Stats and facts all in one place. Save a ton of research time!?
Target Internet - straightforward marketing advice & wealth of resources
The Drum - great marketing journal
Think (Google) - a host of brilliant digital marketing tools like Google Trends and Our Mobile Planet plus blogs & case studies
Unbounce - load of great content and advice on conversion strategy?
Voxburner - get the latest insights on young people
WARC - the latest advertising news
YouGov - What do people think about stuff
Content marketing?
Conversion AI - AI powered tool that lets anyone create high performing marketing content. You can also use this for ad and social copy.?
Descript - Podcast editor with handy audio editing tools. Also a video editor. I need to explore this more!
Internet Live Stats - Real Time visualisation of what’s going on right now on the internet. Handy for presentations
Feedly - Blog syndication tool?
Grammarly - Make your writing clear, concise and error free. Free version.
Hemingway - Helps makes your content easier to read by highlighting lengthy sentences & errors, which could improve your SEO
Listen Notes - a podcast specific search engine
MOZ - all in one SEO toolset with plenty in the free features
Right Relevance - Discover fresh content and interesting articles relevant to your interests. I use this to identify and follow influential experts.
Ubbersuggest - Free keyword idea generator for blogs and content strategy
Email, automation and personalisation
Blacklist checker - Check if an IP address has been blacklisted. Free service.?
Bonjoro - quick and easy video service to send to prospects and clients
Convert Flow - Landing pages, forms and pop ups + more to help you convert your web visitors. Free service.?
Emailable - Improve email performance by checking your email lists
Litmus - great premium service that helps check whether you will get past the spam filters amongst other things
Mailchimp - The OG ESP. Free for SMEs and low base costs that are scalable as you grow
Mailtester - check your newsletter spam score
Sanebox - easily mass unsubscribe from newsletters, or as I am a glass-half-full-guy, easily subscribe to the ones you want and manage.?
Sendview - monitor your competitors email strategy?
Design
Gender Spectrum Collection , Natural Women Collection , Disabled and Here Collection , ThisisEngineering and Black People in Tech - Various diversity image stock sites:
Animoto - Free tool that helps you create nice videos from still images. This can be very useful if you want to create a video mood board for your creative brief or lots of other applications.
Canva - Graphic editor that can turn even the least creative (me) into a passable designer. Lots of templates and social options. Free version.?
Deck of brilliance - ideas for solving creative problems
Flat Icon - all the icons you will ever need!
Mockjar - Create mock-ups of your logo or screenshots on a wide range of frames. Great for decks.?
Piktochart - Infographic templates. Free version.
Place It - Create mock-ups of your logo or screenshots on a wide range of frames. Great for decks.?
QR Code Generator - Ronseal?
Smart Ad Designer - Build great HTML5 display ads… for free!
Themeforest - my favourite Wordpress themes. Something for everyone.?
Wordpress - my favourite CMS and blogging platform
Mobile
Mobile Friendly Test - Check how well your website performs on mobile. Important as Google now prioritises mobile optimised sites
Mobile Moxy - Monitor how web visitors experience your site from around the world
Search tools
Answer the Public - a great tool that uses Search data to give you a visualisation of SEO packed content ideas
Google Search Console - a range of options that help improve your website performance
Google Trends - Understand what’s trending on Google and plan your SEO?
Keyword Tool - A handy website that pulls together autocomplete suggestions from all the major search sites
领英推荐
Moz Explorer - Analyse the quantity and quality of links back to your website?
SE Ranking - Ranking tool that also lets you whitelabel reports & website audits & backlink monitoring?
VidIQ - This is one you need if you upload videos to YouTube. Boost your views and subscribers and get your videos seen.?
Web Measure - uncover how your website performs & get UX tips
Social
Beaconby - Turns your blog posts into branded PDFs
Brandwatch - Premium sentiment monitoring but also a great resource and blog for trends
Hootsuite - manage your social media accounts and scheduling all in one place
Klear - Analyse social accounts to understand engagement. Handy for identifying influencers attention?
Lumen 5 - make quick, engaging social videos
Social Media Policy - Social media policy examples and templates
StudyTube Rank - ranking StudyTubers by engagement
Who Unfollowed Me - find out who is leaving you on Twitter. Once you get over the disappointment, you can use this to work out if you're posting too much or poor content.?
Advertising
Adzooma - Manage, optimise and automate your paid campaigns
Akero Data Labs - an amazing, free resource for anyone who needs data and insights to inform their student advertising strategy & improve performance. Free access.?
Akero Media Planner - free predictive media planning tool that offers a performance guarantee. Student audience specialist. Free media plan.?
Clickease - detect and prevent click fraud on your PPC campaigns?
GA Tracking Code - Add links and track everything?
Keyword Planner - Keyword tool from Google PPC that shows you search volumes & PPC specific data.?
Google Programmatic Guide - part of Think Google, and a load of resources on display
IAB Guidelines - Ronseal
Moat - nice way to monitor the ads that brands are running and check out their creative
Rich Media Gallery - Curation of the best social creative ads from a host of experts. Also handy to check out what your competitors are up to on paid social?
SWYDO - show your advertising performance and impact on a dashboard
Analytics
Advanced Google Annotations - Chrome extension that lets you know when Google has updated their algorithms?
Analytics Academy - lots of GA video tutorials and blogs
Analytics Tracking Code Builder - track everything with this free code builder
Analytics Tracking Code Tracker - now keep track of all the UTMs you have built!?
Bitly - URL shortener but also comes with a host of analytics?
GA Youtube Channel - loads of video tutorials
Microsoft Clarity - a free tool that offers heatmaps and user recordings
Web Page Speed Tester - Free site that tests the speeds of your landing pages and offers optimisation tips
Events and webinars
Forumm - all in one virtual event platform, and jolly nice team as well
GoToWebinar - easy to use webinar platform?
Zoom - video conferencing and my team preferred it as a webinar platform to GoToWebinar
Sustainability?
Giki - sustainability steps and helping you become more carbon conscious?
Jo Hand - green pioneer and Giki founder?
Pete Durant - award winning marketer and speaker for social change. Environmentalist.
Education
I used to be asked how I knew so much about what was going on in the sector. The secret was, I just subscribed to these newsletters and spent my morning commute reading their newsletters. Now, you can as well.?
Great marketers that add value on LinkedIn and Twitter
Richard Campbell - Hopefully I add some!?
Michelle Carvill - strategic marketer and CIM course leader who comments on sustainability
Mark Ritson - love him or hate him (I LOVE him), he adds a lot of value to your marketing knowhow and brand strategy?
Daniel Rowles - a very generous marketer who shares a wealth of digital marketing resources and insights
Gareth Turner - Award-winning brand manager at Weetabix. I'm getting a lot out of his newsletter, called 'Sporadic Brand Ramblings'.
Mitchel White - another great marketer who comments on social conscious marketing issues & ethical marketing?
Please, drop in what adds value to you in the comments.
Strategic Marketer | Content Specialist ??
2 年Love the Digital Skills Benchmark resource - thanks for sharing Rich!
Orbital Witness | AI, LegalTech, PropTech
2 年Awesome list - thanks for sharing! ??