My two cents on the uses of ChatGPT in travel content production

We are experiencing a great evolutionary leap in technology, and none of us are ready for it.

ChatGPT, now in its GPT-4 version, is a chatbot that can answer various questions in a matter of seconds. It was even used to write this article, but rest assured -I edited it with my human skills.

The use of ChatGPT in travel content creation is controversial. In an already oversaturated market, where nobody can take any more "10 best things" or "what to do in that place," would using this tool make everything worse? I don't have the answer. But ChatGPT exists, it is already being used by several companies. So let's see how we can use it for good.

The great evolutionary leap we're talking about here is the power of creating more "human" answers than other versions with the same speed. This is being applied in medicine, education, politics, digital security, and even creativity-related areas like Midjourney, creating works of art while I write this article.

The whole system was developed by OpenAI, and it is possible to chat in more than 100 languages. For now, we use the free version, but not for free: all interactions are used to train and develop the algorithm.

Despite being open for less than four months to the general public, governments have already made decisions regarding ChatGPT. The use of OpenAI technology is banned in NYC public schools since the beginning of this year.

I started testing the chat in January 2023, and I already have articles ranked on Google using the tool. But, of course, appearing in Google searches doesn't mean the debates are over. Plagiarism is one of them, since the chat responds to questions without quoting the source. We might write something that was created by someone else, and that's why the mandatory words here are prudence and ethics.

Pros and cons of Chat GPT in content production

Chat GPT capabilities:

• Remembers what was asked in the conversation.
• Declines requests that are not appropriate.
• Allows users to correct their questions.

Chat GPT limitations:

• Can generate incorrect information.
• Can generate biased content such as prejudices and bad behavior.
• Limited knowledge for events after 2021.

How to use AI to help you produce travel content

ChatGPT can and should do much more for you than just write content. Actually, asking for content and publishing it as it comes is one of the worst things you can do.

Besides incorrect information, if you don't know how to elaborate your question, you may end up publishing duplicated texts. So here are some other features that ChatGPT can add to your life:

• Automate tasks such as text translation (with limitations).
• Change the tone of voice of any content.
• Write emails.
• Generate ideas for article topics.
• Bring a previous research like "what are the top tips for saving money on trips?"
• Summarize lengthy texts, such as a guides to tourist destinations.
• Correct spelling errors.

How to ask the right questions to get the best results

• Be specific: Make sure your question is clear and specific about what you need. The more specific you are, the more likely you are to get a better answer.
• Provide context: Provide enough contextual information for the model to understand the purpose and scope of the content you want to create.
• Use complete sentences: Avoid asking very short or fragmented questions. Try to formulate complete and structured questions.
• Be clear and concise: Try to be as clear and concise as possible in your questions. Avoid using jargon or complex language that confuses the model.
• Refine your questions: If the model does not provide a satisfactory answer, try reformulating the question differently. Sometimes, a small change in the question can lead to a better answer.
• Ask open-ended questions: Instead of asking closed-ended questions that require only a yes or no answer, ask open-ended questions that allow for more detailed and expansive answers.

What are the new updates of ChatGPT and its news?

OpenAI launched in March 2023 Chat GPT-4, an upgrade that promises to deliver much more than the version we are used to. For now, GPT-4 is exclusive to platform subscribers, at around $20 per month. But the company claims the following improvements:

• More secure and accurate (40% more likely to produce factual answers)
• Can generate texts of up to 25,000 words
• Can describe images in detail
• Can develop a sense of humor
• But even in the GPT-4 version, don't be fooled, the chat still has errors and doesn't have the power to talk about the future.

How does Google view the use of AI and what are the penalties?

Google does not necessarily consider the use of AI bad, but it always prioritizes people. So the problem is when the content is written only for search engines and not for readers. If it is useful and created for people, there is no problem.

Sites like AI Content Detector help identify the percentage of text made by AI or by humans. With this tool, it is possible to understand if your text "passes" as a human text, or if you still need to edit it.

The conclusion here is that it is ideal to benefit from the help of AI, but the final result should always be edited, checked, rewritten, and blended with original content.

Paid AI tools besides ChatGPT that you can use

• Copy AI, for social media copy
• Content at Scale, for blog texts
• Wordtune and Instatext, for rewriting sentences
• Copysmith and Wordsmith, for marketing and scaling campaigns
• Writesonic, for ads, landing pages, and general copywriting