My top takeaways from 20 years in real estate
I’ve been working in real estate for around 20 years. Here are my biggest lessons that might help you on your path, no matter what industry you’re in.
To have a successful career in real estate, you have to care deeply about your client’s needs and help them reach their goals – and do this consistently. Establish consistent behaviors around outreach calls, networking or whatever it is, and stick with it without expecting an outcome (at first). You won’t sell 10 properties on day one, and that’s okay.
If you’re a new agent trying to make it in real estate (and any stage for that matter), it’s critical to have having incredible deep product knowledge. You have to outlearn your competition.
This includes understanding the different architectural styles, the development approvals process, the inner workings on the council, the median prices, selling strategies etc. When you don’t have a track record, you must have more product knowledge.
You can’t expect to go into a lounge room with someone wanting to sell a property and try to win a listing without taking the time to practice. Body language, dialogue, and tone are important to master, and the only way to do this is to train, much like an athlete.
I door knocked and got my face out in the community, when I had no budget to hire marketing support. This was a blessing in hindsight, because people got to know me in the community, and I was able to grow the business – instead of waiting for inbound leads or a marketing budget. Real estate is the business of people, not properties. This is probably true for your industry, too.
KPIs can be scary, especially for new agents and employees. But with the support of a real team culture and a philosophy of ‘better each day’, real momentum and magic can happen.
Find an operating system that you can run your business with (we love EOS) and gamify your growth.
Got questions about maintaining passion, productivity and performance in your role or business? I respond to all messages.
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