My Top Rules for Authentic Social Media Engagement and Performance

My Top Rules for Authentic Social Media Engagement and Performance

I've been getting so many questions about social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media performance, especially on Instagram.

Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance.

I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content.


New Episode on Leave Your Mark: Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance

00:00?Introduction to Social Media Rules

01:17?The Importance of Authentic Posting

02:16?Understanding Brand Guardrails

02:54?Defining Your Social Media Goals

05:41?Content Pillars and Visual Identity

13:34?Effective Use of Social Media Tools

18:36?Collaborations and Posting Strategies

24:27?Final Thoughts and Platform Strategies

LISTEN

Karyn Schoenbart

Managing Director, CEO, Best-Selling Author, Speaker, Advisor

5 个月

In the age of AI, authentic engagement is so important to stand out from the noise and really connect with people. Excellent episode as always, ALIZA!

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Sonia Esther Soltani

Jewelry Content Specialist and Consultant | Podcast Host | Life and Career Coach

5 个月

Great episode, thank you. Can you please share the link for your sponsor dot bio? I went through the transcript and couldn't find it. Thank you so much.

Craig Fearn

Wellbeing Problem Solver

5 个月

What a fantastic perspective on redefining self-care! Erica's focus on burnout prevention and time management is so relevant. I'm wondering, in your experience, what's the most effective way to balance professional demands with genuine self-care? Looking forward to hearing others' thoughts!

Jessica Abo

Keynote Speaker | Corporate Storytelling Expert | Executive Presence Pro | Helping Experts Get Press and Nail It | Founder and CEO of Jett Productions

5 个月

Defining social media goals is a good point! This is a great episode, Aliza

Jorge Finkielman

I'm seeking a change from classroom teacher to working in private industry

5 个月

Great episode… I’m at the job now, I will send a reflection later. ??

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