My top 3 predictions for Copilot in 2025

My top 3 predictions for Copilot in 2025

New year - same newsletter ?? Welcome back to Copilot Your Day, your weekly LinkedIn newsletter all about Copilot. and this one is special, we are celebrating the first birthday of Copilot Your Day - yeeeey! ??.

Let's see what we can expect to see this year ??

PS: at the end you'll find some extra insights from ChatGPT and Copilot ??

Retrospective 2024

Wow, what a year! It was definitely Copilot's year. To be honest, it felt like a roller coaster at times. I know many of us were frustrated many times in 2024. When M365 Copilot didn't work as expected, or a feature suddenly disappeared when it worked super well yesterday. But at the same time, it's just crazy what's happened in the last year. So many great new features, but more importantly, so many great improvements!

And of course it has been the year to explore and prove the value of such AI. At Campana & Schott , we completed more than 120 Copilot projects for more than 90 customers in Europe. We would like to thank all our customers for their trust and the great cooperation!

But the question still remains, what will happen in 2025 after a first pilot or proof of value phase?

Let me share my top 3 predictions for this year.

M365 Copilot breaks through

While 2024 was all about exploring and proving the value of M365 Copilot, I am convinced that this year many organizations will purchase a larger number of licenses. And why is that?

By 2025, many organizations will be purchasing large quantities of M365 Copilot.

First, Microsoft is (finally) delivering on its promises. Based on the roadmap and recent announcements, M365 Copilot will add so much value that it's no longer a question of whether it's worth it or not.

What's more, organizations understand that it's also an investment in a reliable future. After all, as you have probably experienced yourself, it takes a while to get used to.

Organization will fail due to lack of change management

Which brings me to the second point - it feels like déjà vu in 2019/2020. Yes, we all remember when Microsoft Teams launched.

Why should we support and train our employees, WhatsApp hasn't been trained at all.

But the truth is, this organization is still not realizing the full potential of Microsoft Teams because they didn't have proper change management during the rollout. (And yes, I know a lot of organizations started with Teams during Covid. Which is great, but it's been years since Covid and most of them haven't improved their Teams approach).

What I want to emphasize: Don't make the same mistake you made years ago. Support your people and make them AI ready.

It's not like a new way of working with Teams. People need to learn SharePoint and Teams in a minimal way. But today, they can get the job done whether they use Copilot or not.

It's not just a new way of working with M365 Copilot that takes time and support to adopt. According to my LinkedIn survey, there are two main challenges in organizations:

  1. Change Management & Adoption
  2. Employees do not know what's possible with Copilot

So I think it's even harder than the adoption phase with M365 and Teams, BUT you can create a hockey stick moment when your employees have an aha moment. But unlike a Teams rollout, employees do not have to use Copilot to be successful. Even if they have a license, the worst case scenario is that they do not use it.

So if you invest in a license, invest in change management - believe me, it will make a difference! That's the only way you're going to get a great return on investment. And it supports the AI journey in general, because your people are starting to have an AI mindset, which will be critical for the future.

PS: When I talk about change management, it's not just about user enablement ??

2025 is the year of agents

And third, this year will be all about agents. We saw this trend already in the third quarter of 2024. Organizations that started with M365 Copilot realized that I would have an even greater business impact if you could extend your data source to third-party systems and other core systems.

And if my first aspect happens as I think it will, this one will happen automatically. Because let's imagine you have a UI for AI where your employees just go to ONE place and find all the relevant AI agents. Choose the right one for the right task and you are ready to go. and maybe in the future employees don't need to know which agent is the right one, they can handle it 'internally'. Welcome to the world of agents.

I am more than convinced that every single M365 Copilot customer has dozens of potential agent cases that will create an even higher return on investment. In addition, it supports your change measurements as your employees see and realize the value of an AI-driven workplace.

M365 Copilot top 3 predictions

Prompt "Based on your knowledge about Microsoft365 Copilot and AI at Microsoft. What are your top 3 predicitions for 2025?structure for each topic as follow: header, trend, prediction, tips for organizations"

1. Enhanced AI Capabilities

Trend: AI models are becoming more capable and efficient, with advancements in reasoning and decision-making.

Prediction: In 2025, AI models will be able to perform a broader range of tasks with greater accuracy and efficiency. This includes everything from generating content to executing complex workflows, making AI an integral part of various industries such as science, law, and medicine.

Tips for Organizations:

  • Invest in AI training for employees to maximize the benefits of these advanced models.
  • Implement AI governance strategies to ensure responsible use of AI tools.
  • Explore opportunities to integrate AI into existing workflows to enhance productivity and decision-making.

2. Seamless Integration of AI in Everyday Tools

Trend: AI is being embedded into everyday tools like Microsoft 365 Copilot and Surface devices, enhancing productivity and user experience.

Prediction: By 2025, AI-driven features will be fully integrated across Microsoft 365 products, including Word, Excel, and Teams. This will enable more sophisticated automation, content generation, and insights, helping employees be more productive and freeing up time for higher-value work.

Tips for Organizations:

  • Encourage the adoption of AI-driven tools to streamline workflows and reduce manual tasks.
  • Provide training and support to help employees adapt to new AI features.
  • Continuously evaluate and update AI tools to ensure they meet the evolving needs of the organization.

3. Ethical and Responsible AI Development

Trend: There is a growing emphasis on ethical AI development, ensuring technologies are fair, transparent, and secure.

Prediction: In 2025, organizations will place a stronger focus on responsible AI practices, including transparency, fairness, and security. This will be crucial for building trust and ensuring the ethical use of AI technologies.

Tips for Organizations:

  • Develop and implement ethical guidelines for AI use within the organization.
  • Ensure transparency in AI decision-making processes and provide clear explanations for AI-driven outcomes.
  • Prioritize data security and privacy to protect sensitive information and maintain user trust.

?? Please note that all content in this "M365 Copilot Top-3 Predictions" section is generated by AI and has not been edited at all.

ChatGPT top-3 predicitions

Prompt "Based on your knowledge about Microsoft365 Copilot and AI at Microsoft. What are your top 3 predicitions for 2025?structure for each topic as follow: header, trend, prediction, tips for organizations"

1. Generative AI Integrated into Daily Operations

Trend Generative AI tools, such as Microsoft 365 Copilot, are becoming integral to workplace productivity. Employees are leveraging AI to automate repetitive tasks, draft documents, summarize meetings, and generate insights from data. These tools are evolving to provide seamless integration with Microsoft Teams, Outlook, Word, Excel, and other applications.

Prediction By 2025, organizations will widely adopt generative AI as a core component of their digital workflows. Tools like Microsoft 365 Copilot will not only assist in individual tasks but will also act as proactive collaborators, offering suggestions before employees even request them. Natural language interactions with AI will be commonplace, reducing the reliance on manual workflows and enabling employees to focus on creative and strategic work.

Tips for Organizations

  • Adopt Early: Begin piloting AI tools like Microsoft 365 Copilot now to get ahead of competitors.
  • Upskill Employees: Provide training on leveraging generative AI effectively for maximum productivity.
  • Integrate Smartly: Assess and reengineer workflows to ensure AI tools enhance, rather than complicate, processes.

2. AI-Driven Insights for Strategic Decision-Making

Trend AI tools are increasingly capable of analyzing vast datasets and providing actionable insights in real time. Microsoft Power BI integrated with Copilot AI is already making it easier for organizations to extract insights without the need for data science expertise.

Prediction By 2025, AI-powered analytics will dominate business intelligence. Leaders will rely on these tools not only for descriptive analytics (what happened) but also for predictive (what will happen) and prescriptive analytics (what actions to take). Microsoft 365 Copilot and similar tools will democratize data insights, allowing employees at all levels to contribute to strategic decisions.

Tips for Organizations

  • Focus on Data Quality: Ensure your data is clean, organized, and accessible to maximize AI effectiveness.
  • Empower Decision-Makers: Train leaders to understand and act on AI-generated insights.
  • Expand Use Cases: Look for opportunities to apply AI analytics beyond traditional business intelligence, such as supply chain optimization and customer behavior prediction.

3. AI-Enhanced Collaboration and Knowledge Sharing

Trend: AI is transforming how teams collaborate by organizing information, automating meeting follow-ups, and improving knowledge sharing. Tools like Microsoft Viva and Teams Copilot are setting new benchmarks for employee experience by providing AI-curated knowledge and insights.

Prediction By 2025, AI will be the cornerstone of collaborative work environments. Teams will rely on AI to not only enhance productivity but also to foster creativity and innovation. Copilot-like tools will proactively surface relevant documents, summarize conversations, and provide knowledge that spans organizational silos, enabling smarter collaboration.

Tips for Organizations

  • Foster a Collaborative Culture: Encourage cross-functional teams to embrace AI-powered tools for idea sharing and innovation.
  • Break Down Silos: Use AI to integrate information and resources across departments for better knowledge sharing.
  • Measure Impact: Regularly assess how AI tools are improving collaboration and adjust implementation strategies accordingly.

?? Please note that all content in this "ChatGPT Top-3 Predictions" section is generated by AI and has not been edited at all.

Pascal vs. Copilot vs. ChatGPT - What's your thoughts on 2025?

Let's see who's right for 2025. In any case I can't wait for a great 2025!

What are your predictions for 2025 and Copilot? Do you agree with my three predictions or do you have a different view on these topics? I'd love to hear your thoughts - let's share them in the comments!


I am a Microsoft Most Valuable Professional (MVP) in M365 Copilot and Viva. CopilotYourDay is a weekly LinkedIn newsletter that shares best practices and the latest and greatest information around Copilot.

So be sure to subscribe the newsletters and if you like it feel free to share it, like it and comment it ?? thank you!

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Michaela Cajska

Talks about #data #digitaltransformation #azure #ai #sales #cloud #databricks

2 个月

Great food for thought Pascal Brunner One point that is missing from your list is the attractiveness for young professionals who are already working with ChatGPT and don't want to miss it in the working world. And here I see an addition to the need for change management that you mentioned. In the workforce of companies, there will be a gap between employees who were born in the digital world and those who need time to get to grips with the new possibilities of AI. In the end, the increase in productivity through the use of Copilot will be the deciding factor for the spread of the tool in 2025.

Stephanie Frequente

HR Partner, CSCS - Swiss National Supercomputing Centre

2 个月

Great article as always! Well done Pascal. I totally agree that Change Management is key and the basics are fundamental - therefore Sharepoint and Teams usage.

Eric Schott

Founder Campana & Schott | Focus on digital and sustainable change

2 个月

Very interesting that Copilot brings up Ethical and Responsible AI Development by itself ?? Moreover I am happy to see how the the prediction battle Pascal vs Copilot turns out ?

Bennet Brünings

Extend Copilot to infinity and beyond ?? | Lead App Innovation Architecture @ Campana & Schott

2 个月

Thanks for sharing your thoughts Pascal. Looking forward to all the Agent projects we are doing together this year?????♂?

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