My Three Words for 2020
Shonali Burke
Nonprofit leader who brings big dreams to life | Alum, Arena Stage & ASPCA | Harvard Business Analytics Program (HBAP) | The Johns Hopkins University
Countdown to 2020
Eleven days ago, I noted on my blog that it was exactly four weeks to 2020.
Exactly four weeks not just to a new year, but a whole new decade.
OMG. The next decade is already knocking on our door!
Looking back
In that post, I talked about how, before getting ready to look forward, it’s appropriate to look back at the highs and lows of the decade we’re about to say goodbye to.
Not in a navel-gazing kind of way, but in a “wow, look at what I’ve been able to do in the last 10 years” way. As long as we’re not arrogant about what we’ve achieved to date, it’s a great way to think about how to achieve what we want in the years to come... similar to the utility of baseline-setting in Social PR strategy.
Looking forward
Several years ago, Chris Brogan introduced his “three words” concept, which is essentially that, instead of setting a New Year’s resolution, you come up with three (distinct and disparate) words that will guide your choices and actions for the coming year.
Apparently the last time I actually did the “three words” exercise was 2012... or, act least, that was the last time I shared them. A new decade feels like a pretty good time to pick this exercise up. So here we go.
My Three Words for 2020
Here are all the words I came up with. I settled on the three below.
Shed.
As we grow, we’re constantly also “shedding” or letting go; old behaviors, patterns, tendencies, fears, habits, and so on.
Shedding is not new to me; in fact, if you meditate on a regular basis (btw, check out my friend Janet Fouts' guided meditations on Insight Timer), then you are quite familiar with practicing letting go on a moment-by-moment basis.
In 2020, I will shed old behaviors and fears that no longer serve my best interests, whether on a more philosophical level (e.g. reacting defensively), or more practically (e.g. of water; I’ve been taking swim class and love it!).
By doing so, I will let go of what no longer works for me, and create space in my life for what does.
For me, the word “shed” also conjures up the visual of a safe place.
So, in addition to letting go of what I no longer need, I will be watchful about keeping myself in, and functioning from, a safe place. I will create and maintain personal boundaries, but do so from a place of calm and love.
Ground.
With everything I’ve been through the last few years, I’ve felt uprooted, untethered, and adrift at times. This year, I started to reclaim and rebuild my life. And as I enter my next decade, this is a really important word, and continuing action, for me.
In 2020, I will ground myself. This means continuing to build my foundation and “take root” in my new life, which includes progressing through the Harvard Business Analytics Program, as well as continuing to re-engage in meaningful, purpose-driven work, but at a pace which works for me.
The visual and metaphor of grounded electricity is also important for me to internalize.
Grounding literally helps to stabilize and positively harness electric currents, which could otherwise be extremely chaotic, volatile, and potentially life-threatening. So grounding, for me, is also about managing my (typically high) energy, and staying as balanced, effective, and efficient as possible.
Own.
Historically I haven’t done too bad a job with this word. I've (co)owned my home, my business, etc. But when you’re navigating life as a person newly single after practically 20 years, it takes on a whole new light.
In 2020, I will own my own [sic] life. This means taking responsibility for being happy, feeling comfortable in my skin, and being financially independent. I will design the work I want to do, get it, and do it.
And I will own, without guilt, the joy that comes with being a self-sufficient, secure, and successful woman.
This photo of my basset hound, Lola, in front of the fireplace (as I wrote this post) made me so happy. I had to share.
Over to you
So there you have it. Those are my three words for 2020.
What are yours? Why?
Communicating or sharing of any kind is only fun, interesting, and rewarding if there’s more than one of us talking. So do share via a comment below, I’d love to know!
A version of this post was previously published on Waxing UnLyrical, the official “blawg” of Shonali Burke Consulting, where we help purpose-driven brands bring big ideas to life.
Strategic PR Director + Content Creator + Storyteller + Media Relations Director
5 年Shonali, I read your Sandcastle email and commented. I’d love to share it here on LI if it is available to do so.
Associate Director
5 年excellent ..thanks for showing a way ...i really needed this ..so let me start my own?
EdTech Marketing to Schools , AI Enthusiast, Fractional CMO | Head of US Strategy & Operations, Bee Digital Marketing
5 年Okay. I’m in to come up with my three words. It will require some quiet alone time to do so... so maybe after Christmas when the house is a bit less active! Thanks!
Sr. Dir., Marketing | Product Marketing | Speaker | GTM | SaaS | Integrated Marketing | MarTech | B2B
5 年Thank you for sharing this, Shonali. I have been choosing one word of focus for the past two years, but I like the idea of three. Happy end of the decade!?