My Super Secret Sauce!
Dorien Morin
Host @ Strategy Talks ??? | Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer
Stand out from the crowd.
Be the Purple Cow.
Keep tabs on your competitors.
Quality over quantity.
Repurpose your content.
Get on TikTok!
Get on Pinterest.
Go on YouTube.
Use Reels.
Go live!
Place ads.
(fill in the blank)
There is a staggering amount of marketing advice available if you care to look.
Blogs, livestreams, quotes, webinars, videos, reels, newsletters... ??
Whatever type of content you prefer to consume, advice is readily available in the format you prefer.!
How will you figure out what YOU need to do to get traction on social media?
In today's newsletter I reveal my super secret sauce, INCLUDING THE SECRET INGREDIENT needed to move the needle on social media.
Whatever 'moving the needle' means to you: growing your audience, getting more podcast downloads, building your email list, driving more traffic to your landing page or gaining awareness online, there is a secret sauce that will help you attain your goals.
Curious yet? Phew, I hope you are! ??
Giving Up The Secret!
I am sure you want to know right now!
What super SECRET SAUCE do I speak of when I said "I will reveal my super secret sauce to move the needle on social media."
Spoiler Alert.
Are you sure you are ready?
It's ...?? (drumroll)
Data!
Your data.
Not your neighbor's data. Not the butcher's, the baker's or the candlestick maker's data.
YOUR DATA.
That is your super secret sauce to social media success!
What Does Data Have to Do With It?
Data is everything.
领英推荐
If you know where to look, data tells you:
But here is the kicker.
You need to know where to find it, and how to then use this data strategically.
How and Where Should You Get Data?
You can get data from quite a few places!
?? Social media platforms
?? Scheduling tools (My favorite: AgoraPulse)
?? Google Analytics
?? Data Analytics Tools (My favorite: Socialinsider)
BUT... wait.
There is a super secret ingredient to this sauce!
Data is a bunch of numbers, percentages and statistics that don't mean a thing until a human interprets them for your business. THIS is the secret ingredient in the super secret sauce!
Data Tells No Lies
The bottom line is this. Data is data is data is data.
When creating and publishing content, you should not 'create it and forget it'. Instead, you test. You compare. You try new copy, new images, new formats... and while you do this, you collect data points. Constantly. Not after three month, or a year.
Gather data points constantly and consistently. This counts for both paid and organic efforts!
In Agile Marketing, we call this iterations. Each update, each adjustment to your content is an improvement to your marketing effort.
Using data to learn what's working, how it is working and where it is working is the secret sauce many businesses are missing. Knowing how to interpret that data to improve your marketing strategy is the secret ingredient that will make it all work.
Add this super secret sauce aka data, to your toolbox!
Here is ONE MORE secret.
??I don't know a single person who was sorry they used data to improve their marketing effort!
BOOM!
Want to know more? Sure you do.
Ask me! I'll be happy to answer your questions.
Until then, I'll be cooking up more secret sauce!
Dorien Morin-van Dam
?? Organic Social Media Specialist + Chief Strategist @?More In Media
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Digital Media - PR - Corporate Communications & Strategy | Social Media Trainer | Relentless Volunteer
2 年Tasty info to make my work better. Thanks for sharing your recipes!
Work-Life Wellbeing Strategist | Business and Leadership Coach | Speaker | Certified The ONE Thing Facilitator | Non-Alcoholic Mixologist & Mobile Bar Owner | 31-Year, 6-Time Entrepreneur
2 年So true, Dorien Morin-van Dam! I tend to be the person who 'sets it and forgets' it...often celebrating I just got it out there! Thank you for the inspiration to add the secret sauce and stir up some data for an improved recipe.
Fractional CMO + Social Media Strategist for creators and brands who want to disrupt ?? Public Speaker | Instagram Influencer (60k+) | Ft. in Forbes, Entrepreneur, CEO Weekly | Former D1 Athlete | Adobe Creator
2 年I love your newsletters!
Connecting people & ideas to create community, impact, & traction for early-stage founders | Chief of Staff ° Startup Mentor ° Intrapreneur ° Community Builder ° Strategy ° Operations ° LinkedIn Top 100 Sales ??
2 年As a Williams grad, I’m always pleased to see any references to purple cows ???? ??. Thanks for another insightful newsletter Dorien Morin-van Dam.