My Story
Dikshant Pahwa
Check My Kart | E-commerce & Digital Marketing | Expert in Retail Business & Custom Printing Solutions
My Journey
I was born in New Delhi which is the capital of India.
Since my childhood, I had a huge interest in sports, especially in Tug of War.
I had Played tug of war at the National and School state level and represented Delhi in which I also won Silver Medal in National Tournament.?
I still find time to follow this passion of mine whenever I get an opportunity.
“My First Income”
Since my childhood days, I had a huge interest in finding ways to earn income.
I earned my first income by selling 3 TV remotes to customers in my father’s electronics shop on the day of Diwali worship.
First real income. Good beginning ??
“Early College”?
I went to pursue my graduation in the field of B.com Honours.
Something that I chose because it was told to me that there’s a good career scope in this field ??
And nobody had taught us that a thing like Entrepreneurship exists.
“Entering the Entrepreneurship Arena”
I was at the beginning of 1st year of my graduation in 2013 when I started a business By the Name?“Ladies Gallery”?and I started my journey from the Local Business of Purchase and Retail where I used to do business of hair accessories and cosmetics and artificial jewellery.
I was the Owner of my Business & I worked really hard to grow my business there.
I started at that time with only a 1 Lacs rupee investment on 10 June 2013.
it was very difficult to survive.
I was able to grow my Business Revenue to more than 60 thousand within a span of 1 month.
Then I was able to consistently grow my business revenue where I was able to grow 1.5 lacs in a span of a month.
?After that I did not stop, I continued to expand my business.
I tried different types of business I tried multiple Various segments Retail business-like
?ladies hair accessories, artificial jewellery, cosmetic, ladies clothing, Dupattas & Stolls, winter accessories, winter clothing, festive business like Diwali decoration, Holi colours, Rakhi Celebration, Janmashtami Krishan Poshakh, friendship day, valentine day, Karwa Chauth, Christmas Decorations)
?I went on doing multiple businesses and gradually understood the market in my segment, what is my customer’s need. and?I went go on exploring the market?and learning Gradually and changing the new things what are the actual requirement of my customer.
?Along with that, I kept on making my business big, and I had Entered into an online marketplace Like Snapdeal & Paytm and the revenue also kept on changing day by day.
and I was able to generate consistently scale and generate revenue of 3 lacs per month in the investment of 5 lakhs Rupees in the year of 2018.?
All this happened because I was reinvesting into my business.??
Good Achievement ??
The reason for my success in business was my?RELENTLESS?attitude when it came to doing business?
?The same happens in life as well, you have to be Relentless & Non-Stop.
Stop waiting for the results & just keep on pushing the limits. The results will automatically come in.
(Quick rant).
?“Very Very difficult phase into my Business”
it’s 2018
I was scaling my business and I was sustaining on 3 lakhs per month
but suddenly what happens is my shop gets sealed due to unauthorized construction and the permanent shop gets locked
And I and my family would not have known anything about it before that what happened to us
And at a time when your business is stable and your house is running well, imagine how difficult it is.
And 1 week before the seal of the shop, my Elder brother had given a resign from his job and put Responsibility on me to take care of the House but unfortunately, that Accident happened and my Elder buddy killed his desires and supported me that time.
But I and my family did not give up, my brother started the job again and I started again by taking a shop for Rs.40000 rent.
And again I started my journey
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“My first Failure in Business”
Survival was very difficult as I had to pay a rent of 40000 rupees and other expenses that I need to take care of along with Business engagement.?
Now the struggle has started, from here it is such a phase, which has been the most difficult part of my life, which I could not handle.
Quick Decision making
I had to survive 6 months in that rented shop and I had got a loan of 5 lakhs rupees?then I decided that no I can’t run the shop I have to move
Since I had a loan of 5 lakhs rupees on me, I had to take the decision very soon, what next?
“Eureka Moment Of My Journey”
So as I told you above survival was very difficult, so I decided that I will take a shop for rent in front of my old shop but at lesser rent.
And I decided that I will set up a stall in front of the rented shop which is my owned shop.
So now I had 2 shop responsibilities, one which was for rent and the other which was my own.
Slowly, I got the work done again at my old place.
I was starting to pick up my pace again
I worked so hard I stood on the?road?and worked
And I took off all the loans from myself.
“Decided to quit”?
So everything started going very smoothly, again I caught my speed, again I started sustaining on 3 lakhs rupees?a month
but this time the scenario was something else earlier I was working inside the shop , now I started working outside the shop
It was very difficult, I also listened to people’s words, people keep talking about me that why do you stay outside, I will get your counter removed, I will get your challan cut, Wagera Wagera will not let you work here
But I did not pay so much attention to his words, I kept on doing my work.
Because I didn’t do anything wrong, whatever I did,?I did for my survival
But I knew inside myself that how long I would keep doing all this, I would not be for it.
So I decided that it would be better for me to quit now because I still have a lot to do in my life, I was not made for this, I had to see my personal growth too.
So I decided then quit my job on 30th Nov 2019.??
“Breakthrough Learning Phase”
Then I decided to learn something new, so I started hustling again.
It took 2 months for me to understand what to do, so my mind was not able to know what to do, so I did a course in cinematography, I thought let’s start something new and do a new beginning, March 2020 came and the whole world is under lockdown. took it
Then something started happening again, I was not able to understand what to do.
After that I started watching youtube videos, after watching videos, I came to know about online marketing that there is something called the online world.?
After that I started getting interested in marketing, I started watching videos about marketing and started falling about it.
Started buying small courses, gradually learned step by step
“Online Marketing”
I believe there is a better way to do marketing. It’s not just about becoming a “digital” marketer, it’s rather about becoming a digital “marketer“. The part of marketing that nobody shares about. It’s one of the least understood aspects of great marketing, and I am obsessively passionate about it.
Obviously, it’s important to understand the tactics of digital marketing, but without understanding the fundamentals of marketing and human behaviour, all your digital marketing efforts will fail. If you can’t influence that person behind the screen to take certain actions, then all your money and effort is wasted. Understanding the core of marketing is something that will make you stand out from the rest of the average digital marketers out there.?
I am not a digital marketing guru..
I am not even an expert about digital marketing. I am just an ordinary guy like you who is determined to follow his passion. The world of internet marketing fascinates me a lot, and I’m kind of obsessed with it.??
Click to Educate?is a project on which I will share my journey of learning digital marketing. I will share with you my results, my success, my failures and all the things that I try and experiment with. That being said, I promise to share precise and actionable tips and tricks to help you become a better marketer.
I’m on a journey to master marketing…
You see, any skill requires time and effort to achieve mastery. Many people quit too soon, but the ones who stick long enough, are the ones who become masters. It’s a long journey, and I don’t know how much time will it take to reap rewards. But as it’s said
It's not a sprint, it's a marathon.