My State of the "Union" - and, looking Forward!
From the Front Stretch:
"The State of the Union for Racing Partnerships" is my first year end summary of lessons learned and a look forward. I believe B2B funding will continue to be a necessary benefit for growing race teams. My views on IndyCar as the best value in national motorsports and thought leadership to differentiate yourself are key findings, too. The new Push to Pass Marketplace for businesses, fans and teams is?previewed in this episode.?JP Moery Racing will provide a platform for businesses to buy commonly used services through our marketplace and push recovering revenue to race teams for partnerships.
From the Studio
Brady Bacon discusses?the value in having control over?racing assets, including merchandise sales in this video interview. The "Macho Man" also provides insights on the need?to have a diverse set of deliverables for sponsors to optimize for effective activation and long term relationships.
From JP Moery Racing Paddock
Business America has perpetuated a myth of the self made, rogue operator that becomes an overnight success. In this podcast, I reveal how the very best business leaders were first, collaborators. Recognition that everyone needs? support from others goes a very long way to accelerate?wonderful success story and build a professional community.
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From?the Business Suite
Racing up Front Still Matters. According to DHL execs, the opportunity to be w/ a championship contender is one of the reasons the global brand moved from Andretti to Gannassi Racing for the 2024 IndyCar season.?
IndyCar Setbacks are Stacking. IndyStar writer Nathan Brown writes about the incremental growth in IndyCar while other series seem to be flourishing. Roger Penske's acquisition of the Indianapolis Motor Speedway and IndyCar likely saved the series from demise during the Covid 19 era. However, the momentum seems somewhat stalled in terms of ground breaking improvements.??
Sting Ray Robb signs w/ AJ Foyt Racing for 2024 season.?In the "driver w/ funding sweepstakes" AJ Foyt has landed the Idahoan for his second campaign in the IndyCar series. He will compete in the #41 livery for the entire season which kicks off March 10, 2024.?