To my silent readers on LinkedIn: Thank you.
Glenn Leibowitz
Senior marketing leader at McKinsey | 4x LinkedIn Top Voice in marketing & management | Inc. magazine called me "a writer you should start reading today"
There's a mind-blowing number in astronomy that I think is relevant to content creators on LinkedIn.
Visible matter—the matter we know and that makes up all of the planets, stars, and galaxies—accounts for just 5% of the content of the universe.
Five. Percent.
The rest of the universe consists of dark matter (around 25%) and dark energy (around 70%). Both of these are invisible, and astrophysicists to this day can't seem to agree on what they are exactly.
So how is this relevant to creating and sharing content on LinkedIn?
When I write an article or post on LinkedIn, I often get a number of reactions and comments from members.
Like any other creator, I enjoy seeing my content resonate with people. It makes me feel good. It makes me feel like I invested my time well.
I usually get a handful of thoughtful, insightful comments that I learn from and that challenge my thinking.
These reactions and comments attract even more people to my content, many of whom share it with their networks, further expanding my reach and impact.
What I've discovered after 9 years (!) of creating content on LinkedIn is this: there's a huge, huge, HUGE swathe of people out there who are reading my articles and posts, but who never share a reaction or comment.
How do I know?
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I've met several people in person who have told me they've been following my content for years and like it—even though they have never reacted or commented on it, nor reached out about it via private message or email.
Why am I telling you this?
Know that when you create and then share content—when you share a piece of yourself on LinkedIn (or any other platform)—many more people are reading and watching and paying attention to you than you'll ever know.
Even if they never react publicly and visibly through a "like" or a comment, know that you ARE having an impact on them.
And that in itself is another valuable benefit, another reward, for the time and effort you put into creating and sharing content on LinkedIn.
That makes it even more worth it.
So, to all my silent readers on LinkedIn: Thank you.
What do you think? Do you agree? What's your experience with the "silent readers" out there? Let me know in the comments.
For more writing tips, resources, and inspiration, subscribe to my learning community for writers, Write With Impact Academy . Learn more about me on my new website . And please follow or reach out to connect with me on LinkedIn .
With you Glenn Leibowitz..
Founder of children's brand Leggybuddy. EMBA Luxury Industry
1 年Especially here on LinkedIn people are going to engage less because it is a business platform. There is a long list of possible reasons… if people are reading during their working hours??etc.
Strategic Marketing & PR Leader | CMO @ Mezzle
1 年Agree fully, Glenn. I managed several client social accounts earlier in my career, most of which had a niche B2B audience, so engagement growth was always challenging. Then I had a conversation with a highly experienced social media manager at an event who said, "Think of a school dance. A few hundred people were there. Maybe one hundred of them hit the dance floor. But they all heard the music." And that changed the way I measured success. While engagement still mattered, I gave much more weight to reach than I had before.
Staff Attorney at Indiana Commission on Court Appointed Attorneys
1 年As I read your post, I thought you were going to make an appeal for people to respond. I like your unexpected conclusion -- exhorting writers to be encouraged and continue their efforts, even without feedback or interaction.