My Salford Business School Journey towards a career in Digital & Social Media Marketing

Hello, dear readers! My name is Irfan Riaz, and I’m thrilled to welcome you to my blog. As a passionate explorer of the digital realm, I invite you to join me on an exciting adventure through the ever-evolving landscape of digital marketing.

Here’s a little about me:

Background: I hold a Bachelor’s degree in Computer Science from my hometown, Faisalabad, Pakistan. With four years of experience in the IT field as an assistant manager, I’ve witnessed firsthand how technology shapes our lives and businesses.

New Horizons: Life has a way of surprising us, doesn’t it? Now, as an international student at University of Salford, I find myself immersed in the captivating world of Digital Marketing. From SEO strategies to social media campaigns, I’m diving headfirst into this dynamic field.

The Journey Begins: In this blog, I’ll share my experiences, insights, and discoveries. Expect real-time accounts of my triumphs, challenges, and everything in between.

Why have I Chosen Digital Marketing?

As I stood at the crossroads of my academic and professional journey, the decision loomed large before me: should I pursue my studies in the UK or explore the numerous opportunities awaiting me in other European countries? With a background in Computer Science as an undergraduate and a role as an assistant manager for a prominent E-Commerce company, the path ahead seemed uncertain. However, amidst the uncertainty, one thing remained clear: my aspiration to become a successful digital marketer.

The Transition: From Computer Sciences to Digital Marketing.

Stepping onto the unfamiliar grounds of the University of Salford marked the culmination of a month-long anticipation since my arrival in the UK. The eagerness to forge new connections with professors, friends, and acquaintances had been building up within me, and finally, the moment arrived to turn expectations into reality.

On my first day at University of Salford, the induction process unfolded with meticulous detail, covering everything from the course curriculum to UK assignment guidelines, and even the code of misconduct. It was a comprehensive introduction to the academic landscape awaiting me. However, what truly made the day memorable was the opportunity to interact with individuals from different countries and ethnicities for the first time.

How Search and Social Media Marketing Module Shaped My Journey

My First module, “Search and Social Media Marketing,” initially left me feeling lost. The tutor described it as the toughest module, and true to their words, the first week was challenging. However, as we delved into the assignments, my perception of the module underwent a dramatic shift. I wanted to take a moment to express my heartfelt gratitude for my well equipped tutors Magda Marchowska-Raza and Mirage Islam FRSA for their support and guidance throughout my course. After attending sessions I realized that this is precisely what I signed up for as a postgraduate student — the opportunity to apply theoretical learning to real-world scenarios. The module covered topics like Pay-Per-Click (PPC), Search Engine Optimization and Social Media Marketing, pushing me to probe the depths of digital marketing strategies.

Future Aspirations

Armed with my qualifications, global exposure, and newfound expertise, I am ready to take on the global stage. My future plans involve working in international organizations as a digital marketer, gaining valuable experience, and understanding international norms and standards. Eventually, I aspire to establish my own Digital Marketing Services Business, leveraging the skills and insights I’ve acquired during my time at University of Salford.

As I continue to learn, adapt, and grow, I look forward to making a meaningful impact in the ever-evolving world of digital marketing.

Let’s navigate the digital seas together, learn from each other, and create something remarkable.