MY SALES JOURNEY FROM IN-PERSON TO INTERNET
Nate Morse
Land clients through Authoritative Outreach (without needing to go viral or have a huge audience). 3,000+ Targeted leads generated for my clients. Click my featured link to learn more ↓
When I was 21, I sold cars at the local Ford dealership.
I had a small office on the second story.
Any time I saw someone pull into the lot, I would race down to meet them.
With a firm handshake and a smile, I welcomed them to the dealership.
Then we sat down and got into their wants and needs.
GETTING IN FRONT OF THE RIGHT PEOPLE.
As I met more people, more units were moved.
I wanted to be in the car business forever.
Until winter came.
I stood out in the lot in frigid, Michigan winters for 60 hours a week.
I saw maybe 1-2 people a day.
It was not enough.
I needed a way to talk to more people.
INTERNET VS IN-PERSON
The next job I got was helping an RV classified site.
Since I was 11 I have been building websites and creating content, so this job was familiar to me.
However, when it came to building relationships, it was not the same as the in-person car business.
Turns out, less than 1% of website visitors turn into any type of lead.?
That was a big eye-opener for me.
?Less than 1% of people visiting websites do not give any type of contact info.
It was a whole different beast when it came to sales.
领英推荐
I saw an article from Google, “The Car-Buying Process: One Consumer’s 900+ Digital Interactions“.
From there, I did a deep dive into their buyer’s journey, using the model for automotive that google made, but for RVs.
I tried it again and consistently boosted leads by 200%+.
BY GUIDING CUSTOMERS ON THEIR JOURNEY, RATHER THAN PUSHING FOR A SALE, WE WERE WINNING.
But it wasn’t just a win for the RV business.
I realized these principles could transform my entire sales strategy – even on?LinkedIn.
Applying this approach to my outreach, I saw my?reply rate jump from 5% to a whopping 68%, (CLICK HERE TO SEE HOW)?leading to more leads, calls, and sales.
?Want to go faster??
1.?If you’re looking for traction on LinkedIn, the best place to start is with a free audit so you can know what you personally should focus on:?→?LinkedIn Audit?
2.?Level up your messaging:?→?Prospect Primer Pack
3.?Don’t miss out on potential clients on LinkedIn due to small details. Our white-glove service and proven frameworks ensure that no opportunity goes unnoticed.?→??Blueprint Session?
That's a great example of dedication and customer service! ?? As Henry Ford himself said - Whether you think you can, or you think you can't – you're right. Clearly, you believed you could make each customer's experience exceptional. Keep up the fantastic work! ????