Issue #5: "The Crown Act: Dove Goes Beyond Beauty

True power is when your campaign changes lives—not just opinions.

-Smirk

The Crown Act campaign wasn’t about selling products—it was about changing laws. By tackling hair discrimination, Dove became an ally to Black people everywhere.

• Why it Hit: Hair is culture. And for Black people, it’s often a battleground. Dove leaned into a real issue with authenticity.
• Execution: Stories that hit home. Real people. Real issues. And partnerships with lawmakers to drive systemic change.
• The Result: The Crown Act passed in multiple states, and Dove reinforced its mission to represent real beauty.

Smirkface Take: “Marketing that empowers is marketing that endures. Dove showed up—and made it count.”

Shelitha R. Campbell, DNP, MSN, BSN, APRN, FNP-BC, PHN, HMCT