My Proven 10-Minute Marketing Plan Process

Would you like to feel the relief and the joy of knowing exactly what to do to create results with your marketing each month?

In this newsletter, I'm going to walk you through the process I use in my business (and with clients) to create a marketing schedule that fits your goals, activities, and personality in under 10 minutes.

But first, let’s start with some basics.

What do you hope to achieve with your marketing in a month? Now, work backwards. A week? A day? How granular can you go?

Maybe you plan to write a blog post a week and post to social media at least once a day every single month.

Maybe you create a new lead magnet – or piece of larger content – for your audience every month and promote it using a landing page that ties into an automated email marketing campaign designed to convert consumers into customers, like a workshop or PDF guide.

You may also need some time for recurring tasks like checking email, engaging with your audience on social media, following up with new leads, and other administrative tasks.

So, how does this break down in terms of a single day?

This is where you get to make some executive level decisions.

Do you want to batch your work and do all of your marketing on a single day, spread it out throughout your week, or do certain tasks on certain days?

Commit to one of these, keeping in mind that there is no "right" way.

I have my list of non-negotiable marketing activities that I commit to every month, like this newsletter and networking events.

I have non-negotiable weekly tasks, too, like social media and my podcast.

And because I tend to work better when I feel “in the zone” or inspired around something, I work in flex blocks.

You may work better with a set schedule and a healthy dose of discipline.

Find your ideal way, and if you're unsure, test a few!

I have some clients who do all of their activities on set days. Monday is marketing day, Tuesday is fulfillment day, Wednesday is sales day, etc.

The key is not getting it perfect, it's making decisions and testing them and seeing how they fit you.

Most of where you're getting hung up now is in the indecision.

It's thinking through all options, feeling overwhelmed, and not taking action.

Let’s say you have a blog.

You could write all of your blogs for the month on a Monday. Then, design cover images one day, upload to your website another, and schedule its release once you upload the content since it's just one added step.

You may not love that approach and want to break it up, planning your content and doing it daily, or even creating half earlier in the month and the other half later in the month.

You have total creative freedom here – do what fits you!

QUICK PRO TIP: Track your time when you work on recurring tasks. This will give you average times per task so you can more accurately plan your days and tasks.

Your other recurring marketing tasks like following up with leads, checking emails, brainstorming new ideas for content, engaging with followers, and nurturing paying customers can be integrated into your weekly schedule as you have time, along with breaks and time for new or unforeseen tasks.

I also work with a client who checks their email twice a day, in the morning and at night. This is a boundary they needed to set to maintain productivity throughout their day.

If you notice social media is distracting, for instance, remove the app from your phone and schedule specific tasks and timeframes to post or engage. This will limit your distractions throughout the day.

Another client of mine automates their customer nurturing fully, one delegates engagement to a part-time assistant, and I try to group mine in 15 minute blocks each day.

Whatever you choose as a process, you want to document and track.

Don't be the person who plans everything and gets very little done. Be intentional about the actions you take and how they impact your business.

Now that you've thought through some of these things, let's create your marketing plan in 10 minutes (or less).

#1: Set a goal for the month (1 minute)

What is the focus of your marketing?

If you desire 10 new customers, make sure your actions align with that goal, specifically. This means using calls to action to take the first step in your customer-centric funnel (e.g. "book a call"), aligning your messaging specifically to ready buyers, and nurturing them to buy across those 30 days.

#2 List your specific marketing actions for the month (3 minutes)

If you're targeting 10 customers, think about the specific actions you take that have led to customers in the past.

Maybe this looks like networking 2x per month at local events, sending 1 sales emails per week, sharing 5 reels on Instagram, and doing a LinkedIn Newsletter with a call to action to take a next step in your funnel.

#3: Add blocks into your calendar for non-negotiables (3 minutes)

Once you've decided on your actions, set aside the time in your calendar to ensure they get done. I color-code my calendar and add the specific tasks I plan to choose from in flex blocks to my descriptions. Choose what works for you.

#4: Reserve time to measure outcomes (3 minutes)

Choose the metrics that you'll track to measure progress, then set-up time each month to review them.

For the goal of 10 new customers, I would be tracking conversions, engagement, and specifics to your plan (i.e. open/click rates on sales emails).

If you're new to this, a weekly check-in can help you get your baseline and make adjustments while testing. More familiar with it? Do a monthly review and evaluation, so you can tweak anything you need to and optimize your schedule next month.

P.S. Have you been doing all this, but it's not converting into the results you want? It's likely a sales or messaging issue. Grab time on my calendar , and let's talk through what could be a good next step for you!