My Professional Story

Hello:

How are you?

About Me

Mission -orientated Curriculum and Persuasive Writer/ Strategist with 14 years of experience in the Business Psychology trade and a demonstrated track record of developing and executing integrated marketing and communication plans from end to end. 

(Via Contract/ Remote)

Works well both leading and with a team, with a dedication to a collaborative approach, yet able to make tough calls independently when needed.

Talent for training, and mentoring highly engaged team members, seeking always to offer opportunities for others to rise in their talents and skills. Effective sales and marketing alignment, so you can avoid all the drama and stress-filled parts of the journey and go straight to winning.

Flexible and versatile-able to maintain a sense of humor-under pressure-poised and professional, with an ability to transcend personal differences to reach a common goal.

Education

Formerly the Charter Oak State College Accelerated Psychology Online Program afforded me the luxury of learning and applying these concepts on a constant B2B basis with C-Level Professionals (B.S. Completed GPA 4.0).

I Can Help You With:

A). Tone/Voice Guidelines

B). Examples of ‘benchmark content’ 

C). Audience insights

D).  Content framework

E). Ranking Higher With Google

F). Growing Organic Traffic

G). Driving More Leads/Customer Conversions

H). Increasing In Revenue

Professional Content Creator & Content Strategist Functions:

• Color Psychology to increase the visitor's attention span resulting in positively affecting the Website exit rate and the Ecommerce KPI.
• The Four ‘’ P’’ Approach-Persuasive-Writing Structure

(Newspaper Articles, SEO Copywriting, Resumes, CVS, & Cover-Letters)

• Active Voice
• Narrative Content (Case Studies, The Art Of Storytelling) 
• Expository Content (Business-Technical-Scientific Writing) 
• Descriptive Content (Poetry-Journals-Nature-Fiction)
• APA-American Psychological Association-Style Guide
• SEO/ SERP
• LinkedIn Profile Development
• Resumes
• CVS
• Cover Letters
• White Papers
• UX Design
• MLA- Modern Language Association-Style Guide
• WordPress
• Harvard-Style Guide
• AMA- American Medical Association-Style Guide
• CGOS-Columbian Guide To Online Style Guide
• CSS-Cascading Style Sheet- Web Pages,HTML, Javascript, C++
• CMA- Chicago Manual Style Guide
• Ap- Associated Press Style Guide
• Oxford-Style Guide
• SaaS- Software As A Service
• ADDIE MODEL
• PowerPoint Presentations
• Assessments- (Quantitative & Qualitative Analysis)
• S.O.R. ( Statements of Request)
• L.O.R. (Letters of Request)
• L.O.I. (Letters of Introduction)
• Curriculum Marketing/ Authority Marketing/ Niche Marketing/ Social Media Marketing/ E-mail Marketing/ Brand Marketing/ Influence Marketing/ Mobile Marketing/ Guerilla Marketing/ Rapid Growth Hacking
• Career Assessments
• Social Engagement-Interview Analysis & Preparation
• Crisis- Violence Intervention & Prevention & Applicable Resolution
• Marriage, Family, & Individual Counseling
• Youth Intervention & Empowerment Curriculum & Activation
• Generational Wealth & Estate Planning

SEO TOOLS FAMILIARITY 

1. SEMRush
2. Answer The Public
3. The Screaming Frog
4. Google Search
5. Yoast
6. CanlRank
7. Wordriddit
8. Woorank
9. Ahrefs
10. Check my links
11. Redirect Path
12. BrowSEO

According to social science experts, the top 3 media that drive the most social engagement are:

1. Entertainment= Fun Holidays, Contest, Giveaways, Memes, etc.,
2. Inspiration= Quotes, Facts, & Personal Testimonials
3. Education= Information, Tips & Tricks, Case Studies, Live Video Training, & Podcasts

Collaborating As A Content Strategist  With ‘’ Willie The BAM Johnson

• Business Owner/ Brand Strategist
• Author of '' The Complete Martial Artist''
• Actor
• Choreographer
• Community Activist
• Youth Mentor
• Keynote Speaker
• World Renown Martial Artist

Website https://www.williethebamjohnson.com/

Best regards,

Michael