My pro bono 'Visual Research' session and reasons
Dharam Mentor
Brand Strategy & Design Consultant | Brand Visual Storyteller | Founder GDGB: AI in Branding LAB | Public Speaker, Author & Educator | University of the Arts London Alumni
Hello,?
In the Third Wave: The Classic Study of Tomorrow by Alvin Toffler, the author divided the human race's development into three civilization waves: the first wave – the agricultural age, the second wave – the industrial age, and the third wave – the information age. Further, he explains today; we are in the middle of an information era, and new knowledge is the fuel; those who excel in this age are the ones who are good at generating new knowledge and carrying an innovative mindset.
Applied Visual Research is one such tool/methodology which helps to gain new knowledge about given issues or subjects. Furthermore, Applied Visual Research is a qualitative research methodology that uses artistic mediums to generate and depict new knowledge. These artistic mediums include drawing, images, film, photography, paintings, artifacts, sculptures, etc. This new knowledge generated through Applied Visual Research leads to the creation of new products or services.
I love imparting 'Tools and Methodologies for Developing Innovation-mindset." Hence, I conduct pro bono sessions on the 'Applied Visual Research Methodology.' I gained my know-how of Visual Research from the University of the Arts London, UK; while studying for my Master's, our course instructors were instruments in introducing visual research to the world. As a result, extensive work has been carried out to establish this subject through written articles and books by my course leaders, and I have been actively practicing this tool since I learned it and saw great results.
Recently, I held a pro bono session for MBA students from Symbiosis Institute of Media and Communication. Furthermore, I plan to engage with many more MBA, Mass Communication, and Design Institutions to conduct pro bono sessions.?
Suppose you are interested in providing the sessions for your students. Please let me know. I would be more than happy to conduct pro bono sessions.
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What are the benefits:
+ Students learn how to conduct visual research to generate new knowledge
+ Students learn how to analyze/sythesis and come up with innovative ideas
+ Students become inclined towards developing an Innovation-mindset
Who are eligible candidates:
+ Students who are pursuing MBA, Engineering, Mass Communication, or Designing course
+ Students who are seeking to pursue a career in the creative and innovation field
+ Students who are looking for new ideas to start a Startup Venture
Where can students attend:
+ Institution can invite me to conduct my pro bono sessions.
+ Institution can arrange my online session for its students.
+ Students can request me for the 'Applied Visual Research' video and reading material.